13 ProductBoard Alternatives and Competitors for Effective Product Management

Product Management
May 8, 2023

Productboard is a product management platform that allows product managers to prioritize feature ideas, collect and analyze user feedback, and align cross-functional teams around product strategy. It is one of the finest tools for strategizing what to build next by analyzing business needs and customer insights. However, there are a few reasons why you want to check out Productboard alternatives or Productboard competitors before deciding on your product management tool.

In this article, we will be looking at the following platforms:

  1. Zeda.io
  2. Aha
  3. Savio
  4. Canny
  5. Airfocus
  6. Prodpad
  7. ProductPlan
  8. Craft.io
  9. Roadmunk
  10. Trello
  11. Pendo
  12. UserVoice
  13. Asana

Why Explore Productboard Alternatives Before Choosing Your Product Management Tool?

Feature Overload

Productboard offers a wide range of features that can be overwhelming for users. Productboard's interface has been criticized by some users as overengineered, making it difficult to navigate and configure. This could be one of the primary reasons for considering a Productboard competitor.

No Clear Method to Close Feedback Loop

Currently, there is no clear way to close the feedback loop and send information back to the requesters. This can be a limitation for businesses wanting to build stronger customer relationships.

Confusing Pricing System

Productboard users have shared that the pricing system can be confusing. This can make it challenging for you to select the ideal plan and make use of the software to its full potential.

Manual Linking

As gathering feedback and assessing possible features are not connected directly, Productboard makes it difficult to correlate user feedback with product development. Hence, you will need to do this task manually.

Now, let us look in detail at some ProductBoard alternatives or ProductBoard competitors.

1. Zeda.io

Zeda.io is one of the best product management software that enables you to plan, strategize and build excellent products. It helps product managers or product leaders to identify the problems that need solutions and make informed decisions on what to build next based on AI-powered actionable insights.

In order to effortlessly strategize the entire product development process, Zeda.io offers robust feedback management systems, prioritization tools, roadmaps, changelogs and a lot more. Moreover, it has integrations with major tools like JIRA, Zendesk, Zapier, Trello, Intercom, etc, to facilitate each step involved in product management. Zeda.io helps you discover and build products aligned with your business goals and customer needs.

Key Features of Zeda.io

  • Gather feedback using the customer portal, white-labeled widget, or other integrations like Slack, Email, and others.
  • Close the feedback loop with ease through changelogs or by letting customers know about the status of their feedback.
  • Translate feedback into JIRA tickets that the development team can work on.
  • Make use of frameworks like RICE, Value-Effort, or custom frameworks to prioritize features systematically and prudently.
  • An exclusive scoring system (ZCN) is used to assess delivery confidence in real-time to deliver products more quickly and efficiently.

Zeda Pricing

Zeda.io provides an 80% price reduction for startups (those under 24 months old and with less than $5M in investment). Two more plans are offered: PRO and SET UP. The PRO package costs $588 per creator annually and $49 monthly.

2. Aha!

Aha! is a full-featured product development software suite that provides powerful idea management, road mapping, and communication tools to assist teams in developing, prioritizing, and implementing their product vision. Aha offers various modules that enable you to centralize feedback, prioritize features, and track progress throughout development.

Key Features of Aha

  • Gather and analyze feedback to identify trends and prioritize the best ideas.
  • In-app widgets and forms to capture valuable customer insights.
  • Link key goals and initiatives to features and to roadmaps.
  • Analyze the financial implications of product strategies and initiatives.

Aha Pricing

Aha charges separately for each module. The monthly pricing for the Aha-powered roadmap tool is $59, and the monthly cost for its idea management is $39 per month.

3. Savio

Savio is a feedback management software that helps you to collect, centralize and analyze the feedback to make informed product decisions. It helps you streamline your product development process by closing the feedback loop.

Key Features of Savio

  • You can enable/disable upvoting option to avoid feedback bias.
  • Can filter and segment data by customer attributes.
  • Can analyze the revenue of each feedback to make informed decisions.
  • Native connections with platforms, including Intercom, Help Scout, Zendesk, Slack, Salesforce, and HubSpot.

Savio Pricing

Savio offers three pricing tiers: SMB at $49/month, Growth at $99/month, and Scaling at $199/month.

4. Canny

Canny.io is a flexible roadmap and feedback management tool that aids in streamlining of your product management procedures. Canny allows you to collect feedback and centralize them. Moreover, it helps you communicate with your customers about the latest developments of their feature requests.

Key Features of Canny

  • Easily capture customer requirements with the help of tags, custom fields, and filters.
  • Automated updates enable the closure of the feedback loop.
  • Use public roadmaps to keep customers informed about the latest developments.
  • The feedback board can be customized to meet the needs of businesses.

Canny Pricing

Canny's pricing system offers three plans: Free, Growth, and Business. The Growth plan costs $360 per year or $40 per month.

5. Airfocus

Airfocus is a platform for managing products that assist with feedback collection, product strategy, roadmap creation, and building good products. Product managers can use this tool to establish and monitor their product objectives, features, and initiatives while working with their team.

Key Features of Airfocus

  • Connect customer feedback to your backlog's potential ideas, opportunities, or features.
  • Segment, organize, and visualize feedback on your own set of workflows.
  • Priority Poker helps teams prioritize collaboratively by identifying gaps in product decisions and aligning through negotiation meetings.
  • Use custom scoring frameworks to structure your decision-making process.

Airfocus Pricing

Airfocus offers four different pricing plans to meet the needs of various product teams: Essential, Advanced, Pro, and Enterprise. The Essential plan costs $19, and the Advanced plan costs $69. You can directly contact Airfocus to know about the pricing of Pro and Enterprise plans.

6. ProdPad

ProdPad is a product manager platform that helps product managers develop product strategies, manage teams, gather feedback, and create product roadmaps. This platform helps you understand the main pain points of your customers and build products that meet their needs, all while keeping them informed.

Key Features of ProdPad

  • Prodpad’s lean roadmap helps to keep your team aligned toward the main objectives.
  • Use the Impact vs. effort chart to prioritize and determine what to work next on.
  • Link customer feedback to ideas in progress and directly incorporate their insights into our product decisions.
  • Customizable branding options are available for a seamless customer experience.

ProdPad Pricing

ProdPad has three modules: roadmaps, ideas, and frameworks. Each module costs $24 per month. The Advanced plan for roadmaps costs $44 per month, while the Advanced plans for ideas and frameworks each cost $36 per month.

7. Craft.io

Craft.io is another major ProductBoard competitor that helps companies to streamline their product management processes. The platform helps you in adopting a customer-centric approach through their feedback management tool.

Key Features of Craft.io

  • Flexible data visualization and road mapping for better alignment with the product goals.
  • Integration with JIRA for better collaboration.
  • Collaborate with stakeholders to define the product vision, prioritize features, and create a roadmap for business success.
  • Dedicated platform for managing internal and external feedback.

Craft.io Pricing

Craft.io offers three pricing options: Essential for small teams at $39/user/month, Pro for larger teams at $89/editor/month, and Enterprise for custom pricing with advanced security and support.

8. ProductPlan

ProductPlan is a cloud-based product roadmap software designed to help product teams collaborate and create visual roadmaps for their products. You can create roadmaps aligned with your company's strategy, track your progress against goals, and communicate your plans to stakeholders.

Key Features of ProductPlan

  • Create and share tailored product roadmaps easily with customizable layouts and visually appealing designs.
  • Add high-priority items to the roadmap and distinguish between planned and unplanned work.
  • Choose from a range of customizable roadmap templates.
  • Easily create and share an unlimited number of roadmaps.

ProductPlan Pricing

ProductPlan has three pricing tiers: Basic, Professional, and Enterprise. The Basic plan costs $39, and the Professional plan costs $69 per month. They have custom pricing for the Enterprise plan.

9. Roadmunk

Roadmunk is a road mapping software that helps you establish and communicate high-level product strategy using straightforward product roadmaps. In order to enhance your experience, the platform allows you to add custom fields to product roadmaps.

Key Features of Roadmunk

  • Create multiple roadmaps for a single set of data.
  • View product maps in multiple views: swimlane and timeline view.
  • JIRA is integrated with the roadmap for easy synchronization.
  • Prioritize feedback using RICE and Value-Effort prioritization framework.

Roadmunk Pricing

The Roadmunk Starter pack starts at a monthly cost of $19 dollars. The prices for the Business and Professional plans are $49 and $99, respectively. To find out more information about the Enterprise price, you can get in touch with them.

10. Trello

Trello is a project management and collaboration platform that aids in task, idea, and project organization through the use of cards, lists, and boards. With the help of Trello, you will be able to visualize your work more systematically and effectively. Teams can keep organized with the help of Trello's many features, which include labels, due dates, attachments, and checklists.

Key Features of Trello

  • Customize your workflows with custom lists, labels, and statuses to match your team's workflow.
  • Communicate in real-time using comments, attachments, and mentions
  • Set due dates and reminders for cards to make work more organized.
  • Boards have numerous lists and cards to organize your work.

Trello Pricing

Trello offers three different plans, Standard, Premium, and Enterprise, for $5, $10, and $17.50, respectively. The $17.50 Enterprise package includes 50 users, and the cost rises as per the number of members.

11. Pendo

Pendo offers product experience and digital adoption solutions that help companies become more product-driven and to deliver user-friendly digital experiences. It offers tools for tracking user activity, examining product usage, and developing targeted in-app messaging campaigns, assisting teams in making data-driven decisions to enhance the product and user experience.

Key Features of Pendo

  • Learn how people interact with your product, including what features they use most frequently, where they lose interest, and how they move around it.
  • Enable in-app messaging to enhance product adoption.
  • Use in-app surveys or feedback widgets to gather user feedback from customers.
  • Link user comments or feature requests to specific items on your product roadmap for improved prioritization.

Pendo Pricing

The Pendo website does not provide information on the costs associated with the various programs. To start, you can use Pendo's free edition to learn more about the platform.

12. UserVoice

UserVoice is a feedback management tool that can optimize your feedback collection process while helping you improve your product development strategy. With UserVoice, you can build products that align with company goals and customer requirements.

Key Features of UserVoice

  • Keep the team aligned with the help of a centralized roadmap.
  • Change the look of the feedback widget and forum to match your branding.
  • Use feedback analytics to track new ideas, sort by customer and market segments, and analyze the ROI of consumer requests.
  • Integrate customizable feedback widgets into your website or product.


For organizations of all sizes and demands, UserVoice offers four price tiers: Essentials starting at $699/month, Pro starting at $899/month, Premium starting at $1,349/month, and Enterprise with customized pricing.

13. Asana

Asana is a project management tool that helps teams collaboratively manage their tasks, projects, and workflows. The platform makes it easier for teams to keep track of their work, communicate efficiently, and adhere to deadlines and deliverables. Despite not being a product management platform, Asana helps you to bring order to your day-to-day activities.

Key Features of Asana

  • Automate day-to-day tasks to avoid any kind of manual errors.
  • Kanban boards help you visualize and organize tasks.
  • Set goals and track its progress in a single place.
  • Plan, manage, and visualize their work in a shared team calendar.

Asana Pricing

Asana has three pricing plans to suit various users. The Basic plan is free and offers unlimited tasks, projects, and messages, and up to 15 teammates. The Premium plan, priced at $10.99 per user per month, includes timeline tracking, advanced search, and custom fields, among other features. The Business plan costs $24.99 per user per month.

Which ProductBoard Competitor is Right for You?

Zeda.io is an excellent product management software that provides a plethora of features to help you plan, strategize, and build exceptional products. It helps product managers or product leaders to identify the problems that need solutions and make informed decisions on what to build next based on AI-powered actionable insights.

Zeda.io offers robust feedback management systems, prioritization tools, roadmaps, changelogs, and much more. You can effortlessly strategize the entire product development process by leveraging these features. Moreover, it has integrations with major tools like JIRA, Zendesk, Zapier, Trello, Intercom, etc., to facilitate each step involved in product management. Zeda.io helps you discover and build products aligned with your business goals and customer needs.

Our team is committed to providing you with the best support to begin your journey with us, free of confusion or setbacks. Zeda.io enables you to close the customer feedback loop and begin your customer-centric product development journey with ease! Book your demo now!

Read More: ProductBoard vs Zeda.io

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What are the top Productboard alternatives for product management?

Here are the top ProductBoard alternatives and competitors for product management: Zeda.io, Aha, Savio, Canny, Airfocus, Prodpad, ProductPlan, Craft.io, Roadmunk, Trello, Pendo, UserVoice, Asana

Who is the #1 Productboard alternative?

Zeda.io is the #1 ProductBoard alternative or ProductBoard competitor. Zeda.io is an excellent product management software that provides a plethora of features to help you plan, strategize, and build exceptional products. It helps product managers or product leaders to identify the problems that need solutions and make informed decisions on what to build next based on AI-powered actionable insights.

Athira V S
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​​As a lover of words and a teller of tales, I use my writing skills to create content that engages, entertains, and enlightens business enthusiasts far and wide.
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