91% of 6,000 surveyed CMOs say they must continually innovate to remain competitive in the market. In the words of Chief Marketing Officer Sarah Franklin, now is “a time of tremendous transformation that requires us to reimagine how we connect with customers and personalize every interaction”.

In such an environment, a customer feedback platform is invaluable for companies of any size. They allow marketers to gather customer feedback, establish a customer effort score and evolve to fit realistic consumer needs.

Ready to find your key to success? Let's take a look at some of the best customer feedback tools.

What is a customer feedback platform?

Consumer feedback software helps collect customer insights. These tools automate the process, making it faster and easier. Next, they transform user behavior into clear, visual customer data. Analyzing customer feedback helps you deliver a better user experience.

💡 Fun fact: 87% of businesses say that new data collection tools allow them to provide better YOY value.

Customer feedback tools: selection criteria

If you're dissatisfied with your current customer feedback software or are looking for new ways to improve customer satisfaction, keep reading. We've hand-picked the best customer feedback tools based on the following criteria:

Key customer feedback software features

Some key features to consider include:

• Method of customer feedback collection
• Clear data presentation, preferably with automated analytics
• User segmentation and targeting
• White labeling for complete branding and customization
• Requests prioritization options
• Survey templates and customizable questions
• Multilingual support options for a multinational customer base

Integrations

Your customer feedback platform should integrate with the tools you already use, such as:

• CRM tools (e.g., Salesforce, HubSpot)
• Help desk tools (e.g., Zendesk)
• Email marketing tools (e.g., Mailchimp)
• Analytics and reporting tools (e.g., Google Analytics)
• Communication tools (e.g., Slack, Microsoft Teams)

Pricing

Opt for user feedback tools that provide clear insight into their pricing plans. A free demo or trial can also be very beneficial because it lets you test all available features. Make sure they fit your expectations before you decide to buy.

Customer feedback platform: 6 best options

Zeda.io

Zeda.io is a product discovery and strategy software. Product leaders use it to identify (and solve) customer problems and pain points. It's also invaluable for deciding what to build next, utilizing actionable, AI-powered insights.

Furthermore, it's a comprehensive customer feedback management platform and customer experience management system, facilitating prioritization frameworks, roadmaps, changelogs, etc. It's the #1 tool for strategizing the product management cycle from start to finish. You can also use it to measure the impact of a product's revenue on your company and use the collected data to drive the desired outcomes.

Teams across the globe use Zeda.io to discover and build solutions that align with their business goals and customer requirements.

Key features

• AI-powered road mapping and decision-making
• White-labeled widget for creating fully branded, personalized experiences
• Customer feedback collection from the widget, customer portal or integrations
• Ticketing system for converting data into actionable JIRA tickets for the development team
• Automated insights for pinpointing customer problems and preferences
• Prioritization frameworks (RICE, Value-Effort) and custom frameworks
• Proprietary scoring system (ZCN) for real-time delivery confidence assessment
• User segmentation

Integrations

Zeda.io flawlessly integrates with communication, support, analytics, CRM and dev tools like:

• Slack
• Teams
• Intercom
• Email
• Zendesk
• Amplitude
• Mixpanel
• HubSpot
• Jira

You can connect it to over 5,000 more apps with Zapier.

Pricing

Zeda.io offers two main plans:

• Pro plan costs $99/creator/month or $999/creator/year (which gives you two months free). 
• Custom plan is also available with additional support, coaching, onboarding help and a customer success manager. 

All options include unlimited collaborators – developers, designers, marketers etc.

You can try Zeda.io for free with a 15-day trial of premium features.

Canny

Canny is a versatile software for feedback management and road mapping. It effectively helps to streamline your product feedback management processes and build better solutions based on relevant feedback.

This customer feedback platform uses a three-step process for data collection:

1. Collect user feedback
2. Plan your roadmap and monitor your progress
3. Share updates about awaited feature improvements

However, if you're looking for white-labeling options and fully branded, personalized experiences, you may want to consider Canny alternatives.

Key features

• Customer responses organized in one clear database
• Insight into what users are asking for
• Feature requests prioritization
• Data-driven roadmap
• Tool to collect and interpret feedback from both: customers and team members

Integrations

This user feedback tool offers a decent number of integrations, including:

• Product management tools (Jira, ClickUp, Asana, GitHub etc.)
• Communication tools (Slack, Zendesk, HubSpot, Microsoft Teams etc.)
• Integration tools (Zapier, Integrately etc.)

Pricing

Canny is one of the most expensive options on our list of top customer feedback tools. It has:

• Free plan: covers up to three owners/managers, two boards, one roadmap and one integration of choice
• Growth plan: $360/month, billed yearly or $400 paid monthly; this covers up to five owners/managers, each additional admin is $40/month
• Business option: custom pricing 

Additionally, you may be eligible for discounts for early-stage startups (75% off for your first year and 50% off for your second year) and companies working in healthcare, non-profit and education.

Qualaroo

Qualaroo is a feedback management software powered by IBM Watson’s Natural Language Processing abilities and AI-driven sentiment analysis. It features a proprietary survey widget and pop-up surveys that allow you to receive instant feedback from your customers. The questions are automatically tailored to site visitor behavior.

This user feedback software also lets you generate reports and analyze customer feedback.

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Key features

• Customizable surveys you can embed on your site, mobile app, email or share with direct links
• Tool for creating visual feedback surveys with pre-built templates and survey questions
• Innovative AI features
• Pop-up customer feedback surveys
• White labeling
• Advanced user targeting
• Multilingual customer support system and survey options
• Net Promoter Score tracker dashboard
• A lightweight solution that won't disrupt your page's performance

Integrations

Qualaroo offers many integrations, which include:

• Zapier
• Slack
• Salesforce
• HubSpot
• MailChimp
• Webhooks
• Google Analytics and more

Pricing

This customer feedback platform has separate pricing for contextual surveys and email surveys. If you want both, there are three options to choose from:

• Essentials – from $79/month
• Premium – from $169/month
• Business – from $299/month

You can try this customer feedback software for free for 15 days.

Block Survey

Popular for: Privacy-focused survey software, Anonymous survey software, AI-powered surveys

BlockSurvey is a decentralized form-builder platform that ensures that the data remains secure and confidential, making it an ideal choice for organizations who worry about data breaches and other security threats. By emphasizing complete data protection and anonymity, BlockSurvey sets the gold standard for trusted survey platforms.

Key Features:

• Intuitive user interface with AI-powered survey creation for optimal design.
• Privacy-first approach, ensuring respondent anonymity and data security.
• Personalizable collection of templates for versatile form and survey creation.
• Dynamic conditional logic, question branching, and skip logic for a tailored respondent journey.
• Tailored branding options including themes, logos, and preferred colours.
• Comprehensive analytics for detailed survey results interpretation.
• End-to-end encryption, ensuring data is protected from creation to storage.
• No third-party tracking, upholding the highest privacy standards.

Pricing:

• Basic plan costs $29/month
• It also offers a free plan for up to 3 surveys up to 30 responses

SurveyMonkey

SurveyMonkey is an online survey software that comes with 12 pre-built survey templates. You can choose specific questions to build targeted surveys for some of the most popular niches, like health, marketing, education, etc.

However, there are limited options to create fully customizable, branded surveys. Despite offering many features, some of them may be difficult to find for the average user.

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Key features

• Survey sharing options
• Fine control over who can view and edit
• Multiple language customer surveys
• 360 feedback
• Free integrations with popular collaboration apps
• Data exports in all popular file types (CSV, PDF, PPT, SPSS, XLS)
• Advanced analytics

Integrations

This survey tool offers over 100 integrations with various apps and plug-ins, including Zeda.io, MailChimp, Slack, Google Drive, Microsoft Teams and HubSpot.

Pricing

SurveyMonkey offers two types of Team Plans, three Individual Plans and a customizable Enterprise option. The pricing for this user feedback software is as follows:

• Team Advantage – €30/user/month (billed annually)
• Team Premier – €75/user/month (billed annually)
• Advantage Annual – €38/month (billed annually)
• Premier Annual – €99/month (billed annually)
• Standard Monthly – €39/month

There is also a Basic free version that covers unlimited surveys with up to ten questions each.

Typeform

Typeform is a customer feedback tool with a friendly UI for building interactive forms, surveys and quizzes. Its users can browse through an extensive library of visually attractive forms, surveys and quiz templates. It also offers high-level reports.

This customer insight software helps to create a vivid brand personality based on a conversational tone and pleasant visuals. However, it lacks some practical features, such as editing the survey’s HTML code.

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Key features

• Unlimited typeforms
• Visual feedback tool with eye-catching designs
• Unlimited questions
• Built-in video and photo libraries
• Respondent email notifications
• Logic Jump for smarter quizzes
• Calculator for quizzes and payments

Integrations

Typeform offers over 120 integrations with apps such as: 

• Zeda.io
• Zapier
• Google Sheets
• Slack
• Google Analytics
• HubSpot
• Notion
• Canva
• Salesforce

Pricing

Typeform offers five pricing plans:

1. Free plan – lets you create surveys of up to ten fields and receive up to 100 monthly responses
2. Basic – $25/month billed annually or $29 billed monthly
3. Plus – $50/month billed annually or $59 billed monthly
4. Business – $83/month billed annually or $99 billed monthly
5. Enterprise – custom plan

UserReport

UserReport is a feedback software that can provide you with valuable customer insights that will help you drive product growth. It runs as an integrated part of your application or website.

Its two main features are a survey widget and a separate feedback widget that you can integrate into your platform. The first gives you a figure representation of how much your users like your product. The second is a valuable way to find and fix bugs and other ways to improve customer satisfaction.

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Key features

• Feedback and survey widgets
• Net Promoter Score breakdown by demographic – insight into the satisfaction levels of customer demographics
• An option to automatically push the most popular user requests to the top of the feature request list

Integrations

UserReport integrates with Google Analytics.

Pricing

UserReport does not offer insight into its pricing options for its website visitors, but you can sign up for free.

The best customer feedback tools: a quick analysis

Zeda.io

• AI-powered product discovery
• User segmentation
• White-labeled widget
• Automated, actionable insights
• Proprietary scoring system
• Prioritization frameworks

Pricing starts at: $99/creator/month 

Canny

• Capturing, organizing and analyzing feedback in one place
• Prioritizing requests
• Data-driven road mapping
• Three-step product improvement process

Pricing starts at: Limited Free plan, then from $360/month

Qualaroo

• AI features
• Pop-up surveys
• White labeling
• Targeting
• Multilingual options
• Net Promoter Score tracker

Pricing starts at: $99/month

Block Survey

• Privacy-first feedback collection
• Get deeper insights with AI-powered feedback.
• Drive meaningful improvements and informed decisions with advanced analytics.

Pricing- Limited free plan, then $29/month

SurveyMonkey

• Sharable fine control surveys
• Multilingual options
• All file types exporting
• Advanced analytics

Pricing starts at: €30/user/month

Typeform

• Visual feedback surveys
• Unlimited typeforms and questions
• Built-in multimedia libraries
• Respondent email notifications
• Logic Jump 

Pricing starts at: Limited Free plan, then from $25/month

UserReport

• NPS breakdown by demographic
• Requests automatically listed by popularity
• Feedback and survey widgets
• Google Analytics integration

Pricing starts at: N/AConclusion

Experts from the Harvard Business Review agree that the most compelling, valuable and bestselling digital experiences start with a deep understanding of the customer. Therefore, consumer empathy and deep knowledge of their needs should be your brand's priority.

If you're unsure where to begin improving this aspect of your business, a good customer feedback platform is a great start.

Zeda.io is the #1 tool that will help you get from simply collecting feedback to discovering and developing excellent products in no time. 

Sign up for a free trial and start delivering products your customers will love.