Customer feedback allows companies to offer products that consumers want to use. Thanks to user feedback tools, you can get feedback throughout the product’s life cycle. These tools can improve products and customer experience by facilitating communication between you and consumers.

According to research, 55% of organizations prioritize aligning their products with customer needs as their main business goal. In order to achieve this, obtaining customer insights is crucial. Let's explore the customer feedback tools that can help you collect and analyze these insights.

User feedback tools: Selection criteria

Choosing the right customer feedback tool requires careful consideration. You need to look at the available options and see which one fits your business needs. We examined these criteria to find the best customer feedback tools:

• Features
• Integrations
• Pricing

Features

You can collect actionable insights with tools that offer these features:

• Feedback collection – Choose tools that enable you to collect feedback easily.
• In-app feedback – A user feedback tool should have a customer portal that serves as a centralized location where users can comment or vote on requests.
• Customer feedback analysis – A customer feedback tool should help you gain valuable insights from feedback. The right platform summarizes and simplifies the comments.
• Roadmap – Leverage customer feedback to create clear roadmaps communicating the company’s plans and timelines.
• Product discovery – Identify your users’ problems to understand which product they need.

Integrations

Integrating a customer feedback platform with workflow, communication and product discovery tools streamlines the entire product feedback management process. We looked for feedback software that integrates with apps such as:

• Slack
• Zendesk
• HubSpot
• Amplitude
• Mixpanel
• Jira
• GitHub etc.

Pricing

The platforms on our list offer several pricing plans to accommodate your budget. However, you should consider what you get for the price you pay. Make sure to choose the tool that is good value for money.

User feedback tools: Top 5 picks

According to Zendesk, 81% of leaders will prioritize customer experience over the next year. Improving the experience is much easier with tools that collect feedback. Let’s see which customer feedback software can help you.

Zeda.io

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Zeda.io is a customer feedback management platform for companies that want to build exceptional products. It allows you to collect customer feedback, define future goals and plan your roadmap.

The platform captures and centralizes customer insights from multiple channels. That includes your CRM, product analytics tools and many more.

Our AI-powered software steps in to analyze feedback and help you improve customer satisfaction. It identifies customer preferences and user behavior. Use these insights to launch a requested product and stay ahead of the competition.

Features

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• Customer insights – Collect customer insights from various sources. The tool organizes every feedback into categories according to your pre-set filters. That helps you address burning problems and close product feedback loops.
• Product roadmap – Zeda.io supports visual roadmapping. You can outline the direction, priorities and progress in a visually appealing way. Tailor the roadmaps by using customizable views.
• AI data analysis – Our intelligence layer interprets customer feedback and transforms it into product insights. It can also identify similar feedback to assign tags based on your workflow.
• Strategy and OKRs – Develop your product strategy and include OKRs to track its success. With Zeda.io, you can create comprehensive plans based on customer feedback and make strategy maps.

Integrations

This customer feedback tool integrates with:

• Communication tools (Slack, Teams, Intercom)
• Support tools (Zendesk)
• Analytics platforms (Amplitude, Mixpanel)
• CRMs (HubSpot)
• Dev tools (Jira)
• Your email to gather customer feedback you receive in your inbox

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You can connect Zeda.io to Zapier to integrate with even more popular apps.

Pricing

Zeda.io offers two pricing plans:

• Pro – $99 per creator a month, allowing you to gather feedback, send feedback forms, develop roadmaps and more
• Custom – available upon request, with everything from the Pro plan, plus product manager support, dedicated customer service and onboarding help

Sign up for a 15-day free trial and start collecting and analyzing customer feedback with Zeda.io!

Canny

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Image source: G2

Canny is a customer feedback tool that helps product teams collect customer feedback and manage feature requests. You can use the platform to centralize, organize and analyze feedback in one place. This unified view allows you to make informed product decisions.

You can build customer-centric products with the Canny feature request software. It groups similar feature requests so that you can enable discussions among customers.

Features

• Customer feedback – Gather customer feedback publicly or privately. Every comment is visible on a dedicated feedback board. The most popular ideas appear on the top to draw your attention to what your customers expect.
• Analytics – Sort and filter feedback data within Canny. User segmentation allows you to filter feedback according to user groups.
• Roadmap – Use this option to rank features and develop what your customers want. You can also create public or private roadmaps. Canny sends status updates as soon as you close a feedback loop.
• Changelog – Enhance customer experience by announcing product updates to everyone. You can embed a feedback widget into your webpage to post timely updates.

Integrations

You can integrate Canny with:

• Jira
• GitHub
• Asana
• Slack
• HubSpot
• Segment
• Zapier

Pricing

The available plans are:

• Free – suitable for smaller teams
• Growth – $400 a month for five owners, with the option to pay $40 to add another owner
• Business – custom pricing, offering more controls and customizations

Typeform

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Typeform is an online form and survey tool. It helps you create customer feedback surveys, quizzes and forms without any coding. All you need is access to the Typeform apps:

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• Quiz and survey maker
• Form builder
• Test maker
• Poll maker

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This customer feedback tool allows you to measure customer satisfaction. Choose from a library of pre-built survey templates to customize your form, send feedback surveys to your audience and wait for their answers.

Features

• Survey maker – Build customer surveys from scratch or use customizable templates – there’s even one for customer feedback.
• Question types – Add multiple choice, opinion scales or ratings to your customized surveys. This flexibility allows you to launch diverse surveys and forms.
• Analytics – This customer feedback tool has built-in analytics that track survey responses, completion rates and average completion time. You can generate reports with just a few clicks.
• Net Promoter Score (NPS) – Measure customer loyalty through customizable surveys. You can embed an NPS survey into a webpage or share it as a link. Typeform does automatic calculations and presents data in clear reports.

Integrations

Typeform integrates with:

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• Zeda.io
• Zapier
• Slack
• ActiveCampaign
• Google Sheets
• HubSpot
• Airtable
• Mailchimp
• Google Analytics

Pricing

This customer feedback tool offers four plans:

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• Basic – $29 a month for one user and up to 100 responses
• Plus – $59 a month for three users and up to 1,000 responses
• Business – $99 a month for five users and up to 10,000 responses
• Enterprise – custom pricing, with VIP support, branding, custom domains and seats for all your team members

UserReport

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UserReport is customer feedback software that helps businesses collect consumer feedback, launch surveys and analyze website visitors’ behavior. It offers tools that gather insights directly from customers, helping you improve customer experience.

One of the best customer feedback tools offers two widgets – a feedback and a survey widget. You can integrate them into your website or app to interact with users and get actionable feedback.

Features

• Survey widget – Gauge customer satisfaction with the survey widget. It collects data on your users, like demographics, to help you better understand your audience and their needs.
• Feedback widget – This widget allows you to collect customer ideas or fix bugs based on their feedback. UserReport analyzes their ideas and helps you prioritize features. Customers can vote on different ideas to choose the most popular one.
• Net Promoter Score – The customer feedback tool uses NPS to ensure you know how much consumers like your brand and which improvements they want.
• Customization – Customize the widget’s text, logo and colors to showcase your brand identity.

Integrations

UserReport integrates with Google Analytics.

Pricing

The pricing is available upon request. This customer feedback app creates custom pricing based on your needs.

Qualaroo

Qualaroo is one of the best user research and customer feedback tools. It helps you create and deploy pop-up surveys, questionnaires and feedback forms across websites and apps.

The platform comes with AI-powered analytics and reports. This feature mines through the data to present valuable insights. It informs you which customers are upset or happy and what their needs are.

Features

• Customer feedback collection – Gather feedback from users across devices and browsers. You can target specific audience groups with segmentation.
• Survey templates – Save time with the Qualaroo templates. They have a curated list of questions to help you ask the right things.
• AI Sentiment Analysis – Get a sentiment analysis for all customer feedback comments. This feature identifies keywords and sends results to the appropriate team. It also categorizes feedback based on the emotions, assigning joy, sadness, fear or disgust scores to them.
• Nudge for product prototypes – Capture customer feedback during every stage of the product’s life cycle. You can launch a Nudge without any coding knowledge.

Integrations

Qualaroo integrates with apps like:

• Salesforce
• Tableau
• Intercom
• Slack
• Zapier
• HubSpot
• Webhooks

Pricing

Like other best customer feedback tools, Qualaroo has several pricing plans:

• Essentials – $99 a month for one domain
• Premium – $199 a month for two domains
• Business – $299 a month for unlimited domains

The best customer feedback platform: A quick analysis

Zeda.io

• AI data analysis
• Strategy & OKRs
• Product discovery
• Transparent roadmaps
• Complex customer insight collection

Best for: Customer feedback and data collection, product discovery

Pricing: From $99

Canny

• Feature request management
• Product feature voting board
• User segmentation

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Best for: Understanding which features your customers want

Pricing: Free for smaller teams, then $400 a month for up to five owners

Typeform

• Form builder
• Extensive library of templates
• Custom designs and layouts
• Built-in analytics
• Detailed reports

Best for: Creating clear and helpful surveys

Pricing: From $29 a month for one user

UserReport

• Feedback and survey widgets
• NPS
• User segmentation
• Google Analytics integration

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Best for: User engagement

Pricing: Available upon request

Qualaroo

• AI sentiment analysis
• User experience feedback forms
• Website, mobile and in-app feedback collection
• A/B testing

Best for: User research

Pricing: From $99 a month

Conclusion

The best customer feedback tools help you collect qualitative and quantitative data. They dig deep to discover what your customers need so that you can beat your competition. Leverage them to hear from your audience and find interesting product development ideas.

Zeda.io is an easy-to-use user feedback tool. It offers an analytics tool and roadmapping feature to ensure your product development team doesn’t miss a beat. Sign up for a free trial to deliver customer-centric features and products and build a loyal customer base with Zeda.io!