Productboard vs. Aha!: Things You Need to Know

February 2, 2023

In the past few years, the market for customer feedback tools has been growing for a good reason. Building a SaaS company is now easier than ever, and many people build products with the hope of making money while they sleep. But to do this, they they have to get customer feedback and make a product people want to use.

Product tools like Aha! and Productboard are the most popular ones in  the market. So, here are the things you need to know about Productboard vs. Aha!

What is Productboard?

Productboard is a cloud-based product management and roadmap tool that assists product teams in understanding what users want, prioritizing new ideas, tracking progress, and sharing product roadmaps, among other things. Productboard utilizes user research and feature requests to uncover trends and determine the type of product that would be popular with customers and lucrative for the business. 

Users can express the strategic criteria they'll need to decide what to prioritize and view how certain features can contribute to the success of essential goods and company objectives. Users can also determine which feature is now the most valuable. Productboard allows you to track the status of tasks that are similar to multiple features, such as designs, marketing, and documentation so that nothing is left undone as the product launch date approaches. Several connectors allow productboard users to maintain their current product workflows.

What is Aha!?

Aha! is software that enables medium- and large-sized enterprises to formulate intelligent development plans by allowing them to monitor progress. Administrators can create objectives, record the initial duties, and assist team members in obtaining their assignments. 

In addition to proposal and evaluation, online voting, and performance analysis, Aha! offers additional techniques to discover the most popular ideas. By modifying the graphs and charts, the user can monitor the real-time progress of various project tasks. 

Aha! caters primarily to the software and IT application businesses and the finance, e-commerce, education, telecommunications, and transportation sectors.

Productboard vs. Aha! - Integrations

Aha! might not have as many integrations as a standard SaaS platform, but the ones it does have are sufficient for most use cases. At the time of writing, Aha! offers 30 integrations with applications such as

  • Jira 
  • Salesforce
  • Slack
  • GitHub
  • Asana, and others.

Productboard, however, is not far behind with 26 integrations. This list offers much: Slack, Zendesk, Intercom, Salesforce, and Mixpanel. The integrations with Azure, Jira, Github, and others, would be appreciated by developers.

If your preferred integration is missing, you can utilize the Productboard API to create your own. Alternatively, you can utilize their feedback platform (which is, of course, built on Productboard) to propose a new integration.

Productboard vs. Aha! - Features

Some of the features of Aha! are Organize, E-Detailing, Kanban Boards, and Collaboration. 

Productboard has notable features like Backlog Management, Product Management, Insight & Analytics, and Reporting. 

Compare Aha! to Productboard with an eye toward scalability, customization, user-friendliness, ease of use, customer service, and other essential factors. The best choice is the one that fits the needs of your business.

Productboard vs. Aha! - Pricing

Pricing information for both Aha! and  Productboard is not nearly as transparent as it would be for a conventional SaaS offering. Typically, the base price you see when you join up will not be the final price you pay.

For Aha!, you must pay $39 per month to access the Ideas section of the application and receive client feedback. The Roadmaps section of the app, which allows you to create roadmaps, costs an additional $59. The Develop portion of your engineering team will incur an additional monthly cost of $9. To access all of Aha! features will cost you $107 per month.

Productboard, on the other hand, offers two programs with transparent pricing. Essentials cost $20 per month per creator, while Pro costs $60 per creator. With the Essentials plan, you can develop roadmaps and utilize the platform's fundamental capabilities. Oddly, the Pro plan is required to gain access to the customer feedback channel, which is required to manage roadmaps.

Before obtaining any Aha! or Productboard plans, you must read the fine print. The good news is that there are less expensive alternatives, such as, which offers all of the earlier features and more for $29 per month.

Productboard vs. Aha! - Support and Documentation

Regarding support and documentation, there are significant differences between Aha! and Productboard.

Where Aha! offers support to 

  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad

And support to

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live Rep)
  • Chat

Productboard offers documentation just for Cloud, SaaS, and Web-Based and support to

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live Rep)
  • Chat

Productboard vs. Aha! - Security

Aha! security protocols

Aha! is ISO 27001-certified and built to accommodate millions of users with great performance, dependability, and data security. All customer communications use HTTPS, so you can use TLS to create secure Aha! sessions. Customers can set up push-based two-factor authentication using the Duo Mobile app. Aha! administrators and IT teams can limit account access based on IP address. It's ideal for larger firms that wish to restrict VPN access to specific offices and individuals. Aha! safeguards its system infrastructure via a firewall and network services. Unnecessary processes and open ports are removed from operating system installations to make them more secure.

Aha! is designed so that users can't mistakenly disclose data. Server and database permissions and roles restrict harmful users' access. All of our new features stop SQL injection and cross-site scripting. TLS encrypts all Aha! customer-data center conversations. All Ahaweb! pages, before and after login, use HTTPS. Any non-encrypted access is redirected to HTTPS. All passwords are hashed and erased from logs.

Productboard security protocols

Productboard runs on Heroku (PaaS), a cloud application platform that manages infrastructure configuration, scaling, and security. Heroku runs on AWS (us-east-1 region, N. Virginia).

Productboard maintains client information in a Heroku Postgres database only our app uses. Customer data is encrypted using AES-256 block-level storage. Productboard encrypts in-transit data with TLS 1.2/AES-128. Productboard encrypts static data with AES-256 block-level encryption.

Productboard's practices prevent security threats and add safety. Internal and external examinations, system patch tracking, email lists, and third-party services help Productboard find security gaps. Each vulnerability is ranked by how hazardous it is and assigned to the right team to remedy it. After migrating the application to new instances, the latest updates, security fixes, and Heroku customizations are applied, and the old systems are switched off. This step updates Heroku's environment. Productboard's apps run in their contexts. Thus these modifications don't affect them. Productboard will follow Europe's GDPR (GDPR). They've taken technical and organizational safeguards to protect client data. They help customers meet GDPR data security and privacy regulations.

Aha! vs. Productboard - Pros and Cons

Aha! Pros:

  • Aha! is a comprehensive product management suite that divides product plans into initiatives, features, and user stories. This helps product managers understand the roadmap and where each work product fits. It's different from Jira and other project management software since it prioritizes ideas, features, and releases. You can't go back to a project management tool since it lacks views to organize and rank features.
  • Aha! excels at idea management, where it is easy to create a site where users can contribute ideas and use a workflow to manage them. Use Email, ZenDesk, and SalesForce to discuss ideas. SalesForce's user interface isn't the finest; however, you can add account values to ideas. It's a terrific feature for those who can manage feedback this way, but it takes time.
  • Aha! Works well with Jira so that project managers may have a business-friendly backlog and engineering can break down work items.
  • Aha! Slack, ZenDesk, Zapier, and more apps operate with it. It works with Jira, Pivotal, Rally, Redmine, and TFS, the most popular market project management tools.

Productboard Pros:

  • It is integrated with leading project management software and zaps for more individualized workflows.
  • Productboard helps organize and understand client requests and feedback. It's important to know where customers are having problems or what features they wish they had. Productboard helps organizations learn from customer trends. It works well with Intercom, which helps the support team discuss product feedback while chatting to a consumer.
  • Product Managers understand how the software works efficiently. It's like someone inside the skull built the software. It has clever features that other products or spreadsheets can't. Linking and switching between audience-specific perspectives is helpful. Insights connect email chains or conversations to features or requests.

Aha! Cons:

  • The webpage is presenting the roadmap's features may benefit from enhanced visuals. It is somewhat monotonous and grey due to poor visualization.
  • The mobile app just displays your assigned tasks. It isn't easy to administer via the mobile application, and you have to use the website instead.

Productboard Cons:

  • It takes some effort to learn how to use all the options; the structure of the tasks is easy, but the other options are somewhat counterintuitive.
  • The upvoting capabilities can be challenging to utilize.
  • Integrations are limited, particularly with software development procedures (Github). Unfortunately, it does not replace project planning and tracking tools.

A Summarised Comparison of Productboard vs Aha! 

Productboard Aha!
Integration Slack, Zendesk, Intercom, Salesforce, Mixpanel, Loom, Zong, and many more Jira , Salesforce, Slack, Github, Asana
Features Backlog management, product management, insight & analytics, and reporting Organize, E-Detailing, kanban boards, and collaboration
Pricing Free Trial, free version at $25 Free Trial
Support and Documentation Productboard offers support to Cloud, SaaS, Web-Based, and documentation to Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7, Chat Aha! offers support to Cloud, SaaS, Web-Based, Desktop - Mac, Windows, Linux, Chromebook, Mobile - Android, iPhone, and documentation to Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7, Chat
Security Runs on Heroku (PaaS) that manages infrastructure configuration, scaling, and security, meet GDPR data security and privacy regulations, data is encrypted using AES-256 block-level storage ISO 27001-certified, push-based two-factor authentication, communications use HTTPS, so you can use TLS to create secure Aha! sessions.


If you're searching for a sophisticated feedback solution that provides your Product Managers and Engineers with a wide variety of customization possibilities, both Aha! and Productboard are excellent options. The difficulty is that both come with a pretty high learning curve, and there may be too many features for someone just starting their product journey.

If you're looking for anything that combines the functionality of Aha! and Productboard, your search is over. Try using because it has a more affordable and simpler price point. is a complete product management suite created in the best interest of product managers, carefully considering all their pain points and requirements.

  • Product Managers can sort and prioritise requests, analyse and prioritise features using built-in prioritisation frameworks with 
  • It is easier for Product Managers to even create custom ones, plan and coordinate efficiently with live roadmaps, execute effectively, and integrate favourite tools using's comprehensive product management experience. 
  • It is easy to create new documents instantly with's well-furbished product management tool that differentiates it from Productboard and Aha!. 

To get started, sign up for your risk-free trial right away.

Check following comparisons as well:

Productboard vs. ProductPlan: Detailed Comparison

ProductPlan vs Aha!: Know the Differences

Roadmunk vs Aha!: Which One is Better?

Roadmunk vs. Productplan: Know the Difference


Is Aha! superior to Productboard in some way?

Productboard includes a variety of modules to choose from, in contrast to Aha! customizable features. Choose between Aha! and Productboard based on the requirements of your company.

Is Aha! the same thing as Productboard?

Both of these products offer comparable features, but they go about doing it in different ways. Productboard places more of an emphasis on its functions as opposed to Aha!, which places more of an emphasis on the user experience.

Aha! or Productboard: which one is the better choice?

It is entirely dependent on the functionalities that are most important to you. Productboard emphasizes customization, in contrast to Aha!, which provides add-ons in addition to basic functionality.

Does Aha! correspond to Productboard in any way?

No, Aha! and Productboard are differentiated from one another by their own sets of features and functionalities. Productboard caters to a wide variety of users, whereas Aha! can be modified to fit the individual user's requirements.

Is Aha! capable of taking the place of Productboard?

It depends upon your company's requirements. Both Aha! and Productboard offer a variety of essential features to meet the requirements of various industries.

What sets Aha! apart from Productboard is its user-friendly interface.

You'll find the main difference between the user interfaces and the functionalities. In addition to its adaptability, Aha! also provides a wide variety of modules.


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