9 Best Product Feedback Tools for Actionable Insights in 2024

Feedback comes in many different shapes and forms, and various tools allow you to capture and manage it. Some focus on specific areas, like product ideation, while others offer a comprehensive, all-in-one package. Nowadays, many also promise a suite of AI enhancements so powerful (at least on paper) that they seem to be just a step away from doing all the work for you – plus serving you coffee and doing the dishes while you nap!

However, these solutions usually aren’t cheap, and promises can only go so far, right? So, how do you decide which of these solutions is optimal for your business and will meet your particular needs the best? Well, facts and details are much better than slogans, and you’re in luck – here’s our comprehensive guide to the nine best product feedback tools in 2024!

9 best product feedback tools

Zeda.io

Zeda.io is a comprehensive, AI-powered product feedback software for capturing and centralizing valuable customer insights and analyzing them effectively to drive decisions, create powerful product strategies, and optimize product ideation.

Features

• Feedback hub – Collect feedback from multiple sources in one place
• Feedback auto-capture & analysis – With the help of AI, Zeda.io automatically identifies, captures, and analyzes feedback from customer conversations across platforms such as Slack, Intercom, Zendesk etc.
• Customer sentiment – Zeda.io helps you understand customer sentiment by providing you with an insight dashboard that identifies most requested features, top complaints, etc.
• Revenue opportunities & lost deals – Understand the reasons behind churned customers and discover opportunities that could boost your sales
• Comprehensive product strategy – Create a comprehensive strategy, set OKRs, and track the outcomes of your actions
• Release notes – Use AI-enhanced notes to close the feedback loop ten times faster
• Integrations – Connect Zeda.io with over 5,000 apps through a Zapier integration

Pricing

Zeda.io has a single pricing plan starting at $499/month, with a 14-day free trial.

Customer ratings

G2: 4.4 (31 reviews)

Capterra: 4.0 (7 reviews)

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Canny

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Canny is a customer feedback platform that helps businesses collect, organize and analyze customer insights to prioritize feature requests and inform critical decisions. 

See also: 15 Canny Alternatives for Busy Product Managers

Features

• Collect product feedback – Collect valuable insights directly from your customers and employees
• Prioritize & roadmap – Build roadmaps, communicate between teams and prioritize features
• Analyze feedback – Manage data easily and analyze it to generate powerful insights and drive decisions
• Changelog – Announce product updates, share them easily, schedule releases and embed updates into products via widgets

Pricing

Canny offers four pricing plans:

• Free – Essentials for small teams
• Starter – $99/month. Advanced tools to get more out of your feedback
• Growth – $399/month. A more comprehensive feature set and better integration options
• Business – Custom pricing. Better security and customization

You can get up to 20% off with yearly billing.

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Customer ratings

G2: 4.6 (71 reviews) 

Capterra: 4.7 (44 reviews) 

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Productboard

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Productboard is an AI-enhanced product management platform that helps companies centralize feedback, validate product ideas, build roadmaps and prioritize development tasks. Check out our Productboard vs ProductPlan and Zeda or Productboard comparison pieces to learn more about this tool.

Features

• Customer feedback – Collect feedback data to drive decisions. Centralize it for easy access
• Engagement – Use a public product portal to share plans, strategize and validate ideas
• Roadmaps – Create customizable, interactive roadmaps that you can easily share with other people
• Feature prioritization – Evaluate customer value and business outcomes, prioritize based on hard data
• Product management AI – Use AI tools to optimize tasks and processes

Pricing

Productboard offers the following plans:

• Starter – Free plan with limitations
• Essentials – $25/maker/month. Essential features
• Pro – $75/maker/month. Advanced integration options and additional features
• Enterprise – Custom pricing and feature set

You can get a discount for yearly billing.

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As a Pro-tier subscriber (or higher), you can also get an optional Productboard AI add-on for $20/maker/month, which helps aggregate and summarize data and identify patterns.

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Customer ratings

G2: 4.3 (238 reviews)

Capterra: 4.4 (87)

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UserVoice

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UserVoice is a product feedback platform that allows businesses to collect feedback and helps them facilitate team alignment, inform decisions with actionable insights, drive product strategy, and optimize customer engagement. Check out our UserVoice vs Zeda comparison to learn more about this solution.

Features

• Feedback management – Collect and manage feedback to inform decisions and prioritize product features
• Team alignment – Use feedback-based roadmaps to streamline and manage team alignment and collaboration
• Product strategy – Use powerful analytics, create a product feedback strategy, and drive product ideation via collected feedback and insights
• Engagement – Acknowledge consumer feedback, predict feature adoption, and evaluate excitement
• Product research – Validate ideas via product research to optimize development 

Pricing

UserVoice offers several pricing options (prices are for quarterly billing):

• Essentials – $799/month. Access to essential features
• Pro – $999/month. Offers some additional options such as an in-app feedback widget, public status updates or a web portal
• Premium – $1,499/month. Gives access to features you can use to connect feedback to customer insights
• Enterprise – Custom pricing. Includes the complete package, better support and advanced security

You can get a 10% discount if you opt for annual billing.

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Customer ratings

G2: 4.5 (234 reviews)

Capterra: 4.3 (70 reviews)

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Kraftful

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Kraftful is an AI-powered platform that helps product teams collect and analyze user feedback efficiently. It allows companies to save time their employees would spend crafting and reading surveys, analyzing responses and writing user stories.

Features

• Feedback collection – Collect user feedback and generate actionable insights
• Sentiment analysis – Understand customer sentiment to see how people perceive your product and spot important trends
• Project planning – Turn insights into projects automatically. Generate user stories and assign them, write PRDs based on insights
• Surveys – Easily create surveys directly in users’ language based on topics of interest or past feedback. Translate responses automatically
• AI-powered user interviews – Interview users at scale (with questions based on previous responses) thanks to AI-driven, personalized interviews

Pricing

Kraftful has three pricing plans:

• Free – Offers essential features, and you can analyze up to 1,800 words per month
• Pro – $15/month. You get several additional features (including AI analysis and AI-generated surveys) and the word limit rises to 70,000 per month
• Team – $300/month. You get the complete feature set (including annual reports and the option to embed surveys on your website)

There’s a discount in the case of annual billing.

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Customer ratings

G2: –

Capterra: –

Sprig

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Sprig is a comprehensive product feedback software that optimizes product adoption, customer satisfaction and retention. It offers tools for companies to conduct in-product surveys, analyze user feedback and record user session replays. 

Features

• In-app feedback collection – Collect user insights directly within your product
• Observe customer interaction – Record sessions of real users’ journeys to observe their interactions
• Heatmaps – Visualize customer behavior to understand in-product engagement better
• Easy feedback collection – Continuously collect feedback to keep a finger on the pulse
• AI analysis – Use AI to generate insights and uncover issues and problems
• Mobile-friendly – Create user-centric mobile experiences (Android, iOS, and React Native)
• AI study creator – Create customized product experience studies to realize specific goals
• Comprehensive dashboards – Allow your team to access critical product and feedback data in one place
• Integrations – Integrate Sprig with Segment, Census, Mixpanel, Amplitude, Optimizely, Slack, and many other tools. Use Zapier for even more options

Pricing

Sprig offers three plans:

• Free – For individuals who start collecting customer feedback
• Starter (with three options) – $175/month with 2 studies and 25K MTUs, $350/month with 4 studies and 50K MTUs, or $550/month with 6 studies and 50K MTUs (the prices are with annual billing, there’s no monthly option). This plan is for small teams that want to generate insights to drive product growth
• Enterprise – Custom pricing. The plan for large organizations that need to scale their operations according to their size

Image source: Sprig

Customer ratings

G2: 4.6 (74 reviews)

Capterra: –

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AskViable

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AskViable is an AI-powered customer experience, research and analysis platform. Similarly to Zeda.io, it doesn’t offer the option to collect feedback (surveys, replays etc.) but focuses on aggregating and managing it. Companies can use it to optimize feedback analysis and project management.

Features

• Aggregate data – Automatically gather data from multiple sources in one centralized place and easily share information with other people 
• Analyze feedback – Use nine proprietary AI models and ChatGPT-4 to generate insights and drive product innovation without manual analysis
• Act on insights – Easily create PRDs and turn insights into impactful change that affects your business’s key metrics
• Integrations – Connect to various other technologies such as Chorus, Delighted, Front, Gladly, Gong, HubSpot, Salesforce etc. Use Zapier for even more options

Pricing

AskViable has three pricing plans designed for companies of varying sizes:

• Startup – $600/month, up to 2,000 data points per month
• Growth – $1,000/month, up to 5,000 data points per month
• Enterprise – Custom pricing and data point allocation

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Customer ratings

G2: 4.6 (4 reviews)

Capterra: –

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Enterpret

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Enterpret is similar to AskViable – it’s a platform that helps product teams make informed decisions by unifying and analyzing customer feedback, but the system doesn’t offer the option to collect that feedback. You need to get it from other data sources integrated with the solution.

Features

• Unified feedback repository – Centralize feedback to eliminate data silos and get everyone on the same page
• Custom taxonomy – Access a custom model created using your feedback, with high-level classification to identify root causes behind issues
• Generate insights – Visualize data on dashboards and quickly generate actionable insights to discover anomalies and trends
• Close the loop – Create custom dashboards and segment feedback to close the product feedback loop and never miss an important detail
• Gather deep insights – Ask questions regarding your data and get answers via an intuitive chat interface to enable deep customer insights
• Validate and inspire – Validate ideas and inspire action on insights to create products and add features your customers genuinely want
• Synced users and accounts – Sync user and account profiles to connect decisions to customer feedback and find information easily across data sources
• Integrations – Integrate with Zendesk, Slack, Ingest, Salesforce, Mixpanel and various other solutions

Pricing

Enterpret pricing is based mainly on data volume and required integrations. However, the company only offers details upon request.

Customer ratings

G2: 4.6 (27 reviews)

Capterra: –

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Unwrap.ai

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Unwrap.ai is also a feedback analytics platform. You connect it to various feedback sources to aggregate them, better manage data and make acting on it easier. The solution is also enhanced with AI – it uses the NLP (Natural Language Processing) technology to automate customer feedback analysis and optimize data searching.

Features

• Feedback dashboard – Gather feedback from all sources in one central place to discover opportunities and uncover actionable insights
• Reporting – Access automatically generated weekly reports that highlight the most critical insights and details to provide context for decisions
• Slack alerts – Set up Slack alerts to notify you of notable anomalies in your chosen metrics
• Integrations – Access over 3,000 integration options, including Qualtrics, Slack, Zendesk etc. Unlock more possibilities with Zapier
• API – Customize the system and control your feedback even more effectively thanks to API and NLP technology

Pricing

Unwrap.ai has three pricing plans:

• Trial – 2-week free access with 1-2 data sources and a limit of 1K pieces of feedback per month
• Growth – $12,000/year (no monthly option). The plan for growing companies with advanced features, up to 4 data sources and a limit of 2K pieces of feedback per month
• Pro – Custom pricing. The plan for big companies with the complete feature set, 5+ data sources and more than 2K pieces of feedback per month

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Customer ratings

G2: 4.6 (8 reviews)

Capterra: –

Conclusion

Each product feedback tool on our list will help you optimize and improve the feedback process in your company. Some offer a comprehensive, end-to-end approach and provide tools to collect, organize and analyze feedback. Others focus on the analytics and centralization aspects. If you want an easy-to-use, powerful product feedback solution, check out our Zeda.io. It’ll help you streamline processes in your company and provide you with plenty of powerful analysis tools. Try it out!