Make Product Management Simpler and Smarter with

Product Management
April 24, 2023
5 mins read

We at have been working on brewing the perfect flavors of product management for you after carefully understanding the struggles Product Managers face on a daily basis. We are constantly improving our user interface, features, and the platform as a whole to cater to your needs better.We are more delighted by the fact that most of our feature improvements are a direct result of genuine feedback from our customers.

Lately, we’ve been quite busy making improvements and we thought it’s about time that we update you on some of our features, both recent and from a while ago so you can make the most of for all things product management.

PS. If you like what we are building at, do show us some love as we go live on Product Hunt this
August 23rd. Help us spread the word and get rid of PM struggles once and for all!

Now let’s look at some of the recent features that will help you make your work a whole lot easier as a Product Manager.


As a Product Manager, you have to lay out a structural approach to what you are going to deliver to end users. Having an idea is just the tip of the iceberg where you’d have figured out product market fit and other product properties. Your product idea keeps evolving and so should you be in making sure that every stakeholder understands it the same way as you do. This is possible with a strategic planner called a Roadmap.

Thoroughly think about your vision, audience, and features that will make a meaningful product. Divide your development journey into multiple roadmaps and use’s Roadmap space to jot down every feature and its purpose, duration to launch, priority, and the type of feature—new feature, improvement, bug, etc.

While you can add new or existing features to the timeline, it’s natural for a few features to either depend on another feature or act as the parent feature for other features. Roadmap allows you to define dependent and sub features for features present on a roadmap. also displays your product roadmap the way you want. You can comfortably view your features by grouping them based on their priority, status, type, etc. and also filter them based on what you want to see.

Share roadmaps live: Now comes the most interesting part of roadmaps. Keep all your stakeholders on the same page by sharing live roadmaps with them. This way you will save time explaining the same plan over and again to multiple teams.

Make product management simpler and smarter with

Goals and initiatives

There lies a strong product vision behind every successful product, agree? Once you are clear with the markets you want to target and what you want to solve, you must think about concrete ways to reach them. This is where Goals and Initiatives help you. Goals are a high level view of what the company wants to achieve. To be precise, goals are a collaborative effort between the leadership and the product team and each of these goals shall be divided into multiple initiatives. Teams can work on the respective initiatives to help the product team reach the defined goals.

With, translate your product vision into actionable and achievable goals with a timeframe to each goal. Break them into multiple initiatives that support the goals. Tie relevant features and data that support each initiative.

For example, assume that company ABC’s goal is to increase the acquisition by 25% from organic channels. Now, the product team breaks this goal into two initiatives:

Case: Let's say your data shows that when a user signs up to the product trial, the initial onboarding is not structural and helpful because of which there is poor conversion.

Initiative 1: Improving the onboarding flow could contribute to an increase in the acquisition rate. Assign a feature task to improve the onboarding process.

Case: Let's say your data shows that solving for one more use case which was deprioritized earlier can increase the base audience by 7-10%.

Initiative 2: Assign a feature task that will solve for the use case.

So now you have one goal which can be achieved by taking two initiatives. Each initiative is linked to features that help to complete the initiatives. Goals in let you define the status, assignee, progress, etc., for each goal and you can filter them and view as per your preference.

Goals record feature


There are multiple disciplines you as a product manager need to tick off in order to be successful. From understanding your target audience to keeping up with technology, being able to explain your thoughts to stakeholders—everything is important. All of this should be in a structured way. We can’t stress on the importance of structural approach when it comes to product management and that brings us to talk about Documentation, one of the crucial elements in the product life cycle.’s Documentation feature is the go-to place for you and your stakeholders in order to understand the what, why and how behind every strategy or idea. As a Product Manager, it is important that you document items such as your product (vision) strategy, GTM strategy, product specifications that include your product details, feature lists, marketing and design materials, etc.

You don’t have to think about the perfect structure to document your ideas.’s pre-written templates will help you nail it. Be it a PRD or product strategy, just pick the template and customize the information to suit your product. Tadaa!

Have your documents on other platforms like Notion, Microsoft Word or Google Docs? got you covered. You can quickly import those documents to

Time to create your documents and help align stakeholders on what the team is planning to work on!

Zeda Documentation

Automation as a platform is evolving to support automation in all possible areas to reduce the amount of time invested in performing actions and solving problems manually.

Our team has worked on the following automation to make work easy for you.

1. You can set a condition as to when the status of a feature you’re working on gets changed, say from To-do to Planned, it automatically updates the same in the Feedback module as well.  

2. You can auto-send features to Jira when a specific status is reached.

3. You can automatically add tags to features when the title or description contains a specific text string.

4. Automatically add tags to feedback when the title or description contains a specific text string.

Zeda Automation


Every feedback from your customers and team members counts. How does your product team act on feedback and feature requests from customers and stakeholders? You document on a word or Notion doc? Uff! That’s looks super cumbersome to be doing this in the long run and it’s time you use a centralized system to get rid of such tedious processes.

Meet’s feedback dashboard - a single place where your product team can collect, analyze, and act upon feature requests/feedback/bugs from customers and customer-facing teams. Be it a feature request or feedback via Slack, email, CRM, or customer support tool, or our customizable widget, you can send everything to us.

With, you can assign these requests to the respective product manager, align them to the right feature, prioritize them, conduct user research, convert them into actionable features tickets, and push them to Jira for the engineering team to act on.

All feedback feature screen


Your vision, goals and initiatives, roadmap—everything will take off only when features you have planned come into the play. Be it a feature your product team thought would solve customers’ pain points or a feature request that came from your customers, create them in your workspace.

1. lets you track your feature backlog, product execution and priorities in a single place and collaborate with everyone to ship products. With tons of improvements, working on the Features module is now easy-peasy!

2. You can filter the features the way you want based on their status, priority, assignee, etc and save those features as a custom view for future reference.

3. Take better decisions by helping yourself display features by groups—by assignee, products they are mapped to, priority, etc.

4. Define dependent and sub features - When a feature’s planning involves information or ideas from another feature, you can perhaps map that as a dependent feature. This will keep the respective product managers working on the dependent features informed upfront. 

5. Your product and tech teams have absolutely nothing to worry about with the tight integration that provides with Jira. You can collaborate with the engineering team by importing projects from Jira to workspace, sending features from to Jira, and having data auto-synced between the two platforms.

Slack request in Zeda

Product Research

More often than not, you’d wonder if your idea for a new feature or enhancements to the existing features will solve customer problems. Your job here is made simple when you have features like Product Research in place and our team at is glad to introduce that in your workspace. Read on to know more.

With every feedback you receive,

  • You can discover user problems and understand the demand or criticality of a feature.
  • Evaluate and validate your potential solutions before launching them real time.

You can achieve all of this by sending a quick email to your customers from the feedback dashboard.’s pre-designed email template lets you send an ideal product research email in just one click. Analyse customer responses to your email, identify what features they need, prioritize the requests and get your team working on them. 

Email the fatures request

We hope you liked our updates today. If you have any comments or feedback, feel free to share them here. Don’t forget to watch this space for more interesting product management tips and tricks that will help you build impactful products.

PS. If you like what we are building at, do show us some love as we go live on Product Hunt this August 23rd. Help us spread the word and get rid of PM struggles once and for all!


Swathika Mahalakshmi
Lead Product Marketer
An avid Product Marketer that strongly believes that a business grows dramatically only when you see it through your customer's eyes. She's always been passionate to learn about the evolving trends and strategies of marketing. When not at work, you can find her enjoying agriculture, business talks, fashion, travel, and good music.
Like the article? Share it with your friends!

Join 6000+ product managers

Subscribe to get our weekly product newsletter and helpful resources right into your inbox.

Everything a Product Manager needs, now in one place is the smarter, simpler, and more efficient way to plan and execute your product management with your stakeholders

Book Free Demo