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12 Best Product Management Certifications Courses You Can Take in 2023

Product Marketer

Nireka Dalwadi

January 10, 2024

12 mins read

12 Best Product Management Certifications Courses You Can Take in 2023

Whether you're an entry-level product manager looking to gain new skills or a senior product manager looking to stay up-to-date on the latest industry trends, this guide is for you. 

We've researched and compiled a list of the top product management courses available, both online and in-person, to help you take your career to the next level. 

From foundational skills to advanced strategies, these certifications will provide you with the knowledge and tools you need to excel in the fast-paced world of product management.

For new product managers

If you are just starting out on your product manager career path, the six online product management certification courses below will help you learn the ropes quickly.

1. Product Management Foundations by Reforge

(source)

Product Management Foundations by Reforge in a snapshot…
Price Type and duration Instructors
$2000/annual membership Virtual and cohort-based.
Duration not available.
Jiaona Zhang, VP Product at Webflow
Anand Subramani, SVP Product at path
Register here.

Why we recommend this course:

  1. Regarded as one of the best product management certifications, this course helps students, PM interns, entry-level PMs, and associate PMs gather the tools required for a successful product manager career.
  2. This product manager certification teaches learners how they can identify valuable opportunities, prioritize features, determine design constraints, build and launch products, and learn from their own processes.
  3. Reforge also offers an annual membership with this course where you can access a network of like-minded product managers, case studies, and more educational content.

2. Product Management: Building Great Products by Jon Kolko

(source)

Product Management: Building Great Products by Jon Kolko in a snapshot…
Price Type and duration Instructors
$25 Virtual and self-paced
1.5 hours of on-demand video.
Jon Kolko, founder and director of Austin Center of Design.
Register here.

Why we recommend this course:

  1. This online course for product management helps aspiring PMs understand the connection between products, services, and design.
  2. You will learn how to identify the needs of your users, create a product story, and build an actionable roadmap that will help you design great products.
  3. After the completion of the course, you will receive a certificate from Udemy. On top of that, you will have lifetime access to the course and its 11 downloadable resources.
  4. This course is rated 4.4/5 by 112 verified students.

3. Product Management 101 by Todd Birzer

(source)

Product Management 101 by Todd Birzer in a snapshot…
Price Type and duration Instructors
$13 Virtual and self-paced.
5 hours of on-demand video.
Todd Birzer, PM instructor and the author of Becoming a More Strategic Product Manager.
Register here.

Why we recommend this course:

  1. The course covers the entire spectrum of product management which includes market intelligence, product strategy, development, and lifecycle management, making it one of the best certifications for new PMs.
  2. Filled with real-life examples, this product management course educates the learners about the best practices that will help them build innovative and market-leading products that delight their customers.
  3. Rated 4.6/5 by over 14,000 students, you will have lifetime access to this course’s contents.

4. One Month Product Management by Christian Arca

(source)

One Month Product Management by Christian Arca in a snapshot…
Price Type and duration Instructors
S199 Virtual and self-paced.
4 weeks
Christian Arca, former PM at Etsy
Register here.

Why we recommend this course:

  1. Designed for entry-level PMs with great ideas, the One Month Product Management certification will share tools and strategies derived from real-world applications for developing and managing products.
  2. In this online agile product management certification, you will learn about the responsibilities of a product manager, how to identify risks, validate product ideas, communicate with customers, create wireframes, build products, and much more.
  3. You can access the contents of this course for a year. This course also offers a 100% money-back guarantee if you are dissatisfied.

5. Product Manager Certification™ by Product School

(source)

Product Manager Certification™ by Product School in a snapshot…
Price Type and duration Instructors
$154/month Virtual, live, and cohort-based.
Part-time: 8 weeks
Full-time: 5 days
Varies in every cohort.
Register here.

Why we recommend this course:

  1. This beginner-level course helps PMs land their first job and keep it by proving themselves making it one of the best product manager certifications.
  2. You will learn how to think like a PM, master the art and science of strategic alignment, understand your customers, go from concept to reality, create a go-to-market plan, and wow hiring managers in interviews.
  3. Product School will also give you access to exclusive content like case studies, discussion forums with other product managers, podcasts, and PM tools that will help you improve your performance at your first job.

6. Product Manager Career Accelerator Program (CAP) by Upraised

(source)

Product Manager Career Accelerator Program by Upraised in a snapshot…
Price Type and duration Instructors
$2800 Virtual, live, and cohort-based.
16 weeks.
Varies in every cohort.
Register here.

Why we recommend this course:

  1. Apart from teaching essential concepts to aspiring product managers regardless of their backgrounds, the CAP program also helps them start their careers with appropriate guidance.
  2. This product management certification will teach you practically by explaining a concept with a real-world example, giving you a problem statement to solve, and sharing feedback on your solution.
  3. The CAP program will also help you prepare for your job interviews, give you 1:1 career counseling whenever you need it, and provide you access to a strong peer and alumni network.

For experienced product managers

Once you have nailed down the fundamentals of product management and settled into the job, it is time for you to acquire new skills to push your product manager career even further. Here are six essential product manager certifications you should consider for that.

1. Managing Your PM Career in 2023 & Beyond by Shreyas Doshi

(source)

Managing Your PM Career in 2023 & Beyond by Shreyas Doshi in a snapshot…
Price Type and duration Instructors
$990 Virtual, self-paced, cohort-based.
10 hours of live seminars.
Shreyas Doshi, PM leader at Stripe, Twitter, Google, and Yahoo.
Register here.

Why we recommend this course:

  1. This course is different from most of the product management certifications in this list in the sense that it gives you step-by-step guidance on how to take your product manager career forward while continuing to grow in the field.
  2. You will access 12 seminars with two live AMAs with the instructor where you learn how to build crucial skills quickly, build a personal brand, and take the right job offers throughout your career.
  3. Throughout the course, you will get an opportunity to network with multiple product managers which can be quite helpful for career development.

2. Product Strategy by Reforge

(source)

Product Management Foundations by Reforge in a snapshot…
Price Type and duration Instructors
$2000/annual membership Virtual and cohort-based.
Duration is unavailable.
Fareed Mosavat, CDO at Reforge; formerly Slack, Instacart, Runkeeper, Zynga
Casey Winters, Advisor at Eventbrite, Whatnot, Faire; Formerly Greylock Partners, Pinterest, and Grubhub.
Register here.

Why we recommend this course:

  1. This online product management course educates PMs on frameworks that will enable them to build, communicate, and execute a detailed product strategy.
  2. Ideal for senior product professionals such as the Director of Product or Senior PMs, this course covers feature strategy, growth strategy, product-market fit, expansion, and scaling strategy.
  3. As this course is offered by Reforge, you will also get unrestricted access to their in-house content such as case studies, and get an opportunity to network with like-minded product people across the globe.

3. Continuous Interviewing by Teresa Torres

(source)

Continuous Interviewing by Teresa Torres in a snapshot…
Price Type Instructors
$799 Virtual, self-paced, and cohort-based.
5 weeks with a few live sessions.
Teresa Torres, product coach and author of Continuous Discovery Habits
Ellen Juhlin, Senior Director of Product Management at Orion Labs
Register here.

Why we recommend this course:

  1. This product management certification helps seasoned product people become better at interviewing their prospects and customers to understand their pain points and expectations quickly and eventually automate this process.
  2. You will learn what questions you need to ask, how to take better notes, and how to convert your insights into actionable items for your team.
  3. The contents of this five-week course will remain accessible to you for three months. You will also get a three-month subscription to the Continuous Discovery Habits Membership Program and a virtual community.

4. Product Leader Certification™ by Product School

(source)

Product Leader Certification™ by Product School in a snapshot…
Price Type Instructors
$154/month Virtual, live, and cohort-based.
Part-time: 8 weeks
Full-time: 5 days
Varies in every cohort.
Register here.

Why we recommend this course:

  1. This helps PMs become leaders through hands-on work, practical exercises, and case studies, making it one of the best certifications for product managers.
  2. You will learn how to lead, embrace change, manage growth, establish product vision, and capitalize on new opportunities; things that are immensely helpful for senior product managers.
  3. Apart from the world-class content from Product School, you will also have access to an inclusive discussion forum and various PM tools that will help you fulfill your responsibilities.

5. The Certified Product Manager® by 280 Group

(source)

The Certified Product Manager® in a snapshot…
Price Type and duration Instructors
$520 (self-preparation)
$3495 (live; virtual and in-person)
$795 (workshop)
You can choose based on your needs.
Live (virtual): 4 hours and 30 minutes
In-person: 3 days
Workshop: 3 hours
Kenny Kranseler, ex Amazon
Ken Feehan, ex Intuit
Bill Haines, ex Elsevier
Roger Snyder, ex Microsoft
Tom Evans, ex Optum
Rick Bess, ex Adobe
Register here.

Why we recommend this course:

  1. Considered one of the best product management certifications for experienced PMs, The Certified Product Manager teaches two important skills: becoming the voice of the customer and aligning efforts within the team.
  2. You will learn everything from product strategy to marketing plan in the method you are comfortable with. This course also helps teams to start speaking the same language and improve collaboration.
  3. By enrolling in this course, you will get an AIPMM (Association of International Product Marketing & Management) membership and access to various study materials.

6. Product Management Certification by Pragmatic Institute

(source)

Product Management Certification by Pragmatic Institute in a snapshot…
Price Type Instructors
$1295/course In-person, live, and on-demand.
7 hours/course regardless of the format.
Cindy Cruzado
Steve Gaylor
Amy Graham
Tom Middlebrook
Diane Pierson
Clarke Smith
Paul Young
Terry Sadowski
Note: All the instructors of Pragmatic Institute are ex-product professionals in leading brands such as Dell and Cisco, with an average experience of 20+ years.
Register here.

Why we recommend this course:

  1. This product management certification consists of multiple courses which will help senior product managers learn specific things related to their expertise such as designing, marketing, pricing, etc.
  2. Pragmatic Institute recommends you start with the Foundation course to get accustomed to their framework and then pick courses as you need them. This is particularly helpful for busy PMs with a lot on their plate.
  3. You will get lifetime access to the Pragmatic community, their learning materials, and a huge alumni network.

Summing up

The world of product management is constantly evolving, and it's important for professionals to keep improving their skills as needed. Whether you're an entry-level product manager looking to gain a solid foundation or a senior product manager looking to stay ahead of the curve, there's a course on this list for you.

Apart from the right knowledge, product managers need the right tools to deliver the right solution to their audience. However, due to the nature of the job, PMs have to cycle through multiple apps to get things done which can be inefficient.

Zeda.io, a suite of product management tools, enables PMs to run and manage all their processes throughout the product lifecycle. With the help of over 5000 integrations with Zapier, you can get started in minutes.

Start your free trial today.

FAQs

  1. What certifications do you need to become a product manager?

Answer: Product manager certifications will help you in developing relevant skills that will help you become a (better) product manager. However, the best course for you depends on where you are on your product manager career path and where you want to go.

  1. Do you need an MBA to be a product manager?

Answer: Although an MBA is helpful in learning and honing various skills that are necessary for PMs to do their job, it is not a mandatory requirement if you want to become a PM.

  1. What is the best product management certification?

Answer: The best product management certification is the one that helps you build better products for your audience which depends on your industry, experience, etc. You can always start with foundational courses from Reforge, Pragmatic Institute, and Product School.

  1. Which product management courses are a must-to-do for aspiring PMs?

Answer: It is necessary for every product manager to master the basics. For that, Product Management Foundations by Reforge and Product Management 101 by Todd Birzer can be great places to start.

  1. How much do product management certifications typically cost?

Answer: There are many variables such as type of course, duration, level, etc., which affect the cost of a product management certification. For instance, Product Management 101 by Todd Birzer costs about $13 but The Certified Product Manager by the 280 Group costs about $3500.

  1. Which product management certification will get me a job?

Answer: If you are just starting out on your product management career, the first six foundational courses in this article will help. If you are looking for a senior-level position, then the last six are a great place to start.

  1. How long does it take to get a product management certification?

Answer: The length of a course varies from one month to six months and depends on the depth of its contents. For instance, beginner-level courses are shorter than advanced ones.

  1. Is product management entry-level?

Answer: It is possible for someone to start in an entry-level position in a product management role, but it is more common for candidates to have some prior experience in a related field such as marketing, engineering, or business development. That being said, the six courses for new product managers discussed above will help you kickstart your career without any prior experience.

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12 Best Product Management Certifications Courses You Can Take in 2023

Nireka Dalwadi
Product Marketer
January 10, 2024
12 mins read
14-day free trial

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IN THIS ARTICLE:
  1. What are product discovery techniques?
  2. 8 key product discovery techniques link
  3. Conclusion
IN THIS ARTICLE:
  1. What are product discovery techniques?
  2. 8 key product discovery techniques link
  3. Conclusion

Whether you're an entry-level product manager looking to gain new skills or a senior product manager looking to stay up-to-date on the latest industry trends, this guide is for you. 

We've researched and compiled a list of the top product management courses available, both online and in-person, to help you take your career to the next level. 

From foundational skills to advanced strategies, these certifications will provide you with the knowledge and tools you need to excel in the fast-paced world of product management.

For new product managers

If you are just starting out on your product manager career path, the six online product management certification courses below will help you learn the ropes quickly.

1. Product Management Foundations by Reforge

(source)

Product Management Foundations by Reforge in a snapshot…
Price Type and duration Instructors
$2000/annual membership Virtual and cohort-based.
Duration not available.
Jiaona Zhang, VP Product at Webflow
Anand Subramani, SVP Product at path
Register here.

Why we recommend this course:

  1. Regarded as one of the best product management certifications, this course helps students, PM interns, entry-level PMs, and associate PMs gather the tools required for a successful product manager career.
  2. This product manager certification teaches learners how they can identify valuable opportunities, prioritize features, determine design constraints, build and launch products, and learn from their own processes.
  3. Reforge also offers an annual membership with this course where you can access a network of like-minded product managers, case studies, and more educational content.

2. Product Management: Building Great Products by Jon Kolko

(source)

Product Management: Building Great Products by Jon Kolko in a snapshot…
Price Type and duration Instructors
$25 Virtual and self-paced
1.5 hours of on-demand video.
Jon Kolko, founder and director of Austin Center of Design.
Register here.

Why we recommend this course:

  1. This online course for product management helps aspiring PMs understand the connection between products, services, and design.
  2. You will learn how to identify the needs of your users, create a product story, and build an actionable roadmap that will help you design great products.
  3. After the completion of the course, you will receive a certificate from Udemy. On top of that, you will have lifetime access to the course and its 11 downloadable resources.
  4. This course is rated 4.4/5 by 112 verified students.

3. Product Management 101 by Todd Birzer

(source)

Product Management 101 by Todd Birzer in a snapshot…
Price Type and duration Instructors
$13 Virtual and self-paced.
5 hours of on-demand video.
Todd Birzer, PM instructor and the author of Becoming a More Strategic Product Manager.
Register here.

Why we recommend this course:

  1. The course covers the entire spectrum of product management which includes market intelligence, product strategy, development, and lifecycle management, making it one of the best certifications for new PMs.
  2. Filled with real-life examples, this product management course educates the learners about the best practices that will help them build innovative and market-leading products that delight their customers.
  3. Rated 4.6/5 by over 14,000 students, you will have lifetime access to this course’s contents.

4. One Month Product Management by Christian Arca

(source)

One Month Product Management by Christian Arca in a snapshot…
Price Type and duration Instructors
S199 Virtual and self-paced.
4 weeks
Christian Arca, former PM at Etsy
Register here.

Why we recommend this course:

  1. Designed for entry-level PMs with great ideas, the One Month Product Management certification will share tools and strategies derived from real-world applications for developing and managing products.
  2. In this online agile product management certification, you will learn about the responsibilities of a product manager, how to identify risks, validate product ideas, communicate with customers, create wireframes, build products, and much more.
  3. You can access the contents of this course for a year. This course also offers a 100% money-back guarantee if you are dissatisfied.

5. Product Manager Certification™ by Product School

(source)

Product Manager Certification™ by Product School in a snapshot…
Price Type and duration Instructors
$154/month Virtual, live, and cohort-based.
Part-time: 8 weeks
Full-time: 5 days
Varies in every cohort.
Register here.

Why we recommend this course:

  1. This beginner-level course helps PMs land their first job and keep it by proving themselves making it one of the best product manager certifications.
  2. You will learn how to think like a PM, master the art and science of strategic alignment, understand your customers, go from concept to reality, create a go-to-market plan, and wow hiring managers in interviews.
  3. Product School will also give you access to exclusive content like case studies, discussion forums with other product managers, podcasts, and PM tools that will help you improve your performance at your first job.

6. Product Manager Career Accelerator Program (CAP) by Upraised

(source)

Product Manager Career Accelerator Program by Upraised in a snapshot…
Price Type and duration Instructors
$2800 Virtual, live, and cohort-based.
16 weeks.
Varies in every cohort.
Register here.

Why we recommend this course:

  1. Apart from teaching essential concepts to aspiring product managers regardless of their backgrounds, the CAP program also helps them start their careers with appropriate guidance.
  2. This product management certification will teach you practically by explaining a concept with a real-world example, giving you a problem statement to solve, and sharing feedback on your solution.
  3. The CAP program will also help you prepare for your job interviews, give you 1:1 career counseling whenever you need it, and provide you access to a strong peer and alumni network.

For experienced product managers

Once you have nailed down the fundamentals of product management and settled into the job, it is time for you to acquire new skills to push your product manager career even further. Here are six essential product manager certifications you should consider for that.

1. Managing Your PM Career in 2023 & Beyond by Shreyas Doshi

(source)

Managing Your PM Career in 2023 & Beyond by Shreyas Doshi in a snapshot…
Price Type and duration Instructors
$990 Virtual, self-paced, cohort-based.
10 hours of live seminars.
Shreyas Doshi, PM leader at Stripe, Twitter, Google, and Yahoo.
Register here.

Why we recommend this course:

  1. This course is different from most of the product management certifications in this list in the sense that it gives you step-by-step guidance on how to take your product manager career forward while continuing to grow in the field.
  2. You will access 12 seminars with two live AMAs with the instructor where you learn how to build crucial skills quickly, build a personal brand, and take the right job offers throughout your career.
  3. Throughout the course, you will get an opportunity to network with multiple product managers which can be quite helpful for career development.

2. Product Strategy by Reforge

(source)

Product Management Foundations by Reforge in a snapshot…
Price Type and duration Instructors
$2000/annual membership Virtual and cohort-based.
Duration is unavailable.
Fareed Mosavat, CDO at Reforge; formerly Slack, Instacart, Runkeeper, Zynga
Casey Winters, Advisor at Eventbrite, Whatnot, Faire; Formerly Greylock Partners, Pinterest, and Grubhub.
Register here.

Why we recommend this course:

  1. This online product management course educates PMs on frameworks that will enable them to build, communicate, and execute a detailed product strategy.
  2. Ideal for senior product professionals such as the Director of Product or Senior PMs, this course covers feature strategy, growth strategy, product-market fit, expansion, and scaling strategy.
  3. As this course is offered by Reforge, you will also get unrestricted access to their in-house content such as case studies, and get an opportunity to network with like-minded product people across the globe.

3. Continuous Interviewing by Teresa Torres

(source)

Continuous Interviewing by Teresa Torres in a snapshot…
Price Type Instructors
$799 Virtual, self-paced, and cohort-based.
5 weeks with a few live sessions.
Teresa Torres, product coach and author of Continuous Discovery Habits
Ellen Juhlin, Senior Director of Product Management at Orion Labs
Register here.

Why we recommend this course:

  1. This product management certification helps seasoned product people become better at interviewing their prospects and customers to understand their pain points and expectations quickly and eventually automate this process.
  2. You will learn what questions you need to ask, how to take better notes, and how to convert your insights into actionable items for your team.
  3. The contents of this five-week course will remain accessible to you for three months. You will also get a three-month subscription to the Continuous Discovery Habits Membership Program and a virtual community.

4. Product Leader Certification™ by Product School

(source)

Product Leader Certification™ by Product School in a snapshot…
Price Type Instructors
$154/month Virtual, live, and cohort-based.
Part-time: 8 weeks
Full-time: 5 days
Varies in every cohort.
Register here.

Why we recommend this course:

  1. This helps PMs become leaders through hands-on work, practical exercises, and case studies, making it one of the best certifications for product managers.
  2. You will learn how to lead, embrace change, manage growth, establish product vision, and capitalize on new opportunities; things that are immensely helpful for senior product managers.
  3. Apart from the world-class content from Product School, you will also have access to an inclusive discussion forum and various PM tools that will help you fulfill your responsibilities.

5. The Certified Product Manager® by 280 Group

(source)

The Certified Product Manager® in a snapshot…
Price Type and duration Instructors
$520 (self-preparation)
$3495 (live; virtual and in-person)
$795 (workshop)
You can choose based on your needs.
Live (virtual): 4 hours and 30 minutes
In-person: 3 days
Workshop: 3 hours
Kenny Kranseler, ex Amazon
Ken Feehan, ex Intuit
Bill Haines, ex Elsevier
Roger Snyder, ex Microsoft
Tom Evans, ex Optum
Rick Bess, ex Adobe
Register here.

Why we recommend this course:

  1. Considered one of the best product management certifications for experienced PMs, The Certified Product Manager teaches two important skills: becoming the voice of the customer and aligning efforts within the team.
  2. You will learn everything from product strategy to marketing plan in the method you are comfortable with. This course also helps teams to start speaking the same language and improve collaboration.
  3. By enrolling in this course, you will get an AIPMM (Association of International Product Marketing & Management) membership and access to various study materials.

6. Product Management Certification by Pragmatic Institute

(source)

Product Management Certification by Pragmatic Institute in a snapshot…
Price Type Instructors
$1295/course In-person, live, and on-demand.
7 hours/course regardless of the format.
Cindy Cruzado
Steve Gaylor
Amy Graham
Tom Middlebrook
Diane Pierson
Clarke Smith
Paul Young
Terry Sadowski
Note: All the instructors of Pragmatic Institute are ex-product professionals in leading brands such as Dell and Cisco, with an average experience of 20+ years.
Register here.

Why we recommend this course:

  1. This product management certification consists of multiple courses which will help senior product managers learn specific things related to their expertise such as designing, marketing, pricing, etc.
  2. Pragmatic Institute recommends you start with the Foundation course to get accustomed to their framework and then pick courses as you need them. This is particularly helpful for busy PMs with a lot on their plate.
  3. You will get lifetime access to the Pragmatic community, their learning materials, and a huge alumni network.

Summing up

The world of product management is constantly evolving, and it's important for professionals to keep improving their skills as needed. Whether you're an entry-level product manager looking to gain a solid foundation or a senior product manager looking to stay ahead of the curve, there's a course on this list for you.

Apart from the right knowledge, product managers need the right tools to deliver the right solution to their audience. However, due to the nature of the job, PMs have to cycle through multiple apps to get things done which can be inefficient.

Zeda.io, a suite of product management tools, enables PMs to run and manage all their processes throughout the product lifecycle. With the help of over 5000 integrations with Zapier, you can get started in minutes.

Start your free trial today.

FAQs

  1. What certifications do you need to become a product manager?

Answer: Product manager certifications will help you in developing relevant skills that will help you become a (better) product manager. However, the best course for you depends on where you are on your product manager career path and where you want to go.

  1. Do you need an MBA to be a product manager?

Answer: Although an MBA is helpful in learning and honing various skills that are necessary for PMs to do their job, it is not a mandatory requirement if you want to become a PM.

  1. What is the best product management certification?

Answer: The best product management certification is the one that helps you build better products for your audience which depends on your industry, experience, etc. You can always start with foundational courses from Reforge, Pragmatic Institute, and Product School.

  1. Which product management courses are a must-to-do for aspiring PMs?

Answer: It is necessary for every product manager to master the basics. For that, Product Management Foundations by Reforge and Product Management 101 by Todd Birzer can be great places to start.

  1. How much do product management certifications typically cost?

Answer: There are many variables such as type of course, duration, level, etc., which affect the cost of a product management certification. For instance, Product Management 101 by Todd Birzer costs about $13 but The Certified Product Manager by the 280 Group costs about $3500.

  1. Which product management certification will get me a job?

Answer: If you are just starting out on your product management career, the first six foundational courses in this article will help. If you are looking for a senior-level position, then the last six are a great place to start.

  1. How long does it take to get a product management certification?

Answer: The length of a course varies from one month to six months and depends on the depth of its contents. For instance, beginner-level courses are shorter than advanced ones.

  1. Is product management entry-level?

Answer: It is possible for someone to start in an entry-level position in a product management role, but it is more common for candidates to have some prior experience in a related field such as marketing, engineering, or business development. That being said, the six courses for new product managers discussed above will help you kickstart your career without any prior experience.

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