Top 10 Product Influencers You Should Follow on Twitter

Product Management
September 14, 2022
12 mins read

Product influencers have so much wisdom to share. You can learn a lot from product leaders – product management industry insights, product strategies, marketing, personal insights and so much more. But where will you be following these product people? Perhaps the best place to learn from industry-leading PMs is on Twitter. Therefore, if you’re new in the industry, or want to keep up, we have got a perfect list for you. Here are our favorite 10 product influencers you should be following on Twitter.

Hiten Shah

Hiten is the Co-Founder & CEO at Nira.

My First $100K in Monthly Revenue: An Interview With Hiten Shah | Groove Blog

He previously co-founded CrazyEggs and was both co-founder and CEO at KISSmetrics. If you’re thinking that’s a lot of companies, you’re not even close. Hiten has invested in and advised over 120 companies. Hiten has been transforming startups into profitable businesses since 2005 and has built five multimillion-dollar businesses. As he says on his Twitter profile: “Follow me for tweets about growing startups into businesses.” Which is quite accurate. The product influencer has also written a book titled Product Habits, in which he teaches people how to create high-growth products that users adore.

Melissa Perri

Melissa Perri has mastered a lot of things – just like you’d expect from a great product individual.

The Product of You by Melissa Perri - Mind the Product

She’s the CEO of ProduxLab, a product management consultancy. She also works for Insight Partners, a venture capital firm. She is also a faculty member at Harvard Business School and founded to educate product managers. She is also CPOaccelerator which is a course for product leaders. And did we mention that she has a podcast and a published book called Escaping the Build Trap?

Jason Fried

Jason is the CEO and Founder of Basecamp. In addition, he founded 37signals, a privately held web-based software development firm.

Jason Fried on The Great Discontent (TGD)

His dedication to the product community is what distinguishes him as a true product influencer. He has become a go-to resource for fellow product managers due to his Q&A sessions on various platforms and willingness to engage with the Twitter audience. Jason Fried has also given a Ted Talk and co-authored the international best-selling book Rework with David Heinemeier Hansson.

Ryan Hoover

Ryan launched ProductHunt in 2013, where founders can list their products to get discovered.

Product Hunt CEO Ryan Hoover says redesigning your app is probably a mistake - Vox

Since then, the portal has become a go-to destination for discovering new and valuable products. Ryan discusses product development and other aspects of product management on his Twitter account. Ryan has spoken at TechCrunch Disrupt and is frequently invited to participate in podcasts and other events. The product influencer is well-known in the tech industry and is frequently mentioned in various articles.

Josh Elman

Josh is the person to follow if you want to learn from someone who has worked as a product manager in some of the biggest tech companies.

Apple Hires Prominent Venture Capitalist for App Store Role - Bloomberg

Josh previously worked for LinkedIn as a Senior Product Manager, Zazzle as Head of Product, Twitter as Product Manager, and Robinhood as VP of Product. He says on his Twitter bio, “I have been very lucky to work on or invest in many products I still use today. Let’s Build!” Which is like a dream come true for every great PM. On Twitter, he comments on the state of the product world and speculates on its future. If you want to read from someone who has extensive working experience as a PM, you should consider following him.

Scott Belsky

Want a product influencer who is equally creative and technical? Well, Scott is an executive, entrepreneur, author, and investor who defines himself as an “all-around product obsessive.”

Scott Belsky Interview on Startups: Success How I Did It Podcast Episode 3

In addition to his role as Behance founder and CEO, Scott is also Adobe’s Chief Product Officer and Executive Vice President of Creative Cloud, respectively. According to his Twitter bio, “helping the creative world conquer the messy middle & make ideas happen” is his specialty. Scott’s work at the intersection of product management and creativity – will allow you to see the world of product management with a more colorful lens.

John Cutler

John is the Head of Product Research & Education at Amplitude. He defines himself as a “multiple hat-wearer” who enjoys solving complex problems using qualitative and quantitative data. As mentioned in his Twitter bio, “I like the beautiful mess of product development”.

The Beautiful Mess by John Cutler - Mind the Product

In 2020, John wrote a weekly post about the beautiful mess of product development. He covered topics like product management, design, cross-functional collaboration, change agency, general decision-making, and so on. The good news is that John compiled all of these posts into a single book-like format that is available for free. He provides even more first-hand insight into his vision of the product world. He provides even more first-hand insight into his vision of the product world.

Suhail Doshi

Suhail co-founded Mixpanel when he was 20 years old, and seven years later, he was the CEO of a company worth nearly $1 billion.

I Became a CEO at 20 Years Old — Here's What I Learned

Now that he has stepped down as CEO of Mixpanel, he has launched MightyApp. The App lets you have more Chrome tabs while using 10x less memory, resulting in a faster browser. Suhail is active on Medium as well, where he shares his product development wisdom. Suhail, who became a CEO at such a young age, shares some of the most powerful lessons he has learned about running a business. The Business Insider has a great article about Suhail’s journey.

April Underwood

April is best known for her role as Slack’s Chief Product Officer and for co-founding the investment firm Hashtagangels.

Former Slack exec April Underwood has joined Obvious Ventures as a venture partner | TechCrunch

She previously worked for companies such as Twitter, Google, Intel, Deloitte, and WeatherBill. April is currently the founder and CEO of Nearby. Underwood was also named to Forbes‘ list of “40 Under 40” influential business people in 2016. As a result, April possesses a wealth of product, technology, and entrepreneurship knowledge.

Lenny Rachitsky

Lenny is a former Airbnb Growth Product Manager who now writes, consults, and invests in new projects.

How a Former Start-up Founder Made More Than $300K in His 1st Year w/ a Substack Newsletter

His Twitter feed is chock-full of exciting insights, amusing remarks, and practical advice for working in the product management industry. He also publishes one of the best PM newsletters, which has over 70,000 subscribers, and answers reader questions about product, growth, and people management. If you want to follow a product influencer who shares a lot of practical insights, follow Lenny.

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Mahima Arora
Associate Product Marketer at
A marketing enthusiast, trying to influence society by means of media and drive sustainable good.
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