5 Best In-App Feedback Tools: An Overview to Help You Choose

Finding the right features and meeting users' needs can be daunting. In fact, 42% of startups fail because there’s simply no market need for their products. The statistic highlights the critical importance of user feedback and constant product iteration.

Thankfully, in-app feedback platforms can help, but with so many options out there, choosing the right one for your business can be a challenge in and of itself. But don’t worry – we’ve got you covered. Here is our list of the five best in-app feedback tools in 2024.

5 best in-app feedback tools reviewed

Zeda.io

Zeda.io is a comprehensive customer feedback platform with powerful AI-enhanced capabilities. It helps product teams develop and validate product ideas with valuable, in-depth customer feedback. The platform assists companies in understanding customer needs, creating product strategies, and driving product development. 

Features

• Capture & centralize feedback—Auto-capture customer feedback from multiple channels, such as Slack, Intercom, and the customer portal, and organize and centralize it.
• Strategy & OKRs – Set OKRs, create a product feedback strategy, and measure outcomes to evaluate your plans.
• Features & roadmaps – Use feedback and insights to build impact-first roadmaps, drive decisions, and focus on essential features that drive revenue.
• Upload feedback & call transcripts – Import feedback data and call transcripts to uncover opportunities and insights.
• Release notes – Use AI-powered notes to close the product feedback loop.
• Zeda.io AI – Unveil customer sentiments, top complaints, business impact, churn reasons, and product areas to focus on with the help of AI.

Integrations

You can integrate Zeda.io with 5000+ tools, including HubSpot, Salesforce, Jira, etc.

Pricing

Zeda.io has a very transparent pricing model. There’s just one plan, with prices starting at $499/month with an annual commitment. We also have a 14-day free trial.

Customer ratings

G2: 4.4 (31 reviews)

Capterra: 4.0 (7 reviews)

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Survicate

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Survicate is an easy-to-use and versatile survey platform that aims to simplify the feedback collection process. It allows companies to collect continuous customer insights at scale and from various channels and offers plenty of valuable features and integration options.

Features

• Email surveys – Add email surveys to content newsletters, product updates or campaigns to collect valuable user journey insights from customers.
• Link surveys – Collect feedback from different channels (QR codes, social media, chat, email) to examine the entire user journey.
• Website feedback surveys – Use timed surveys to ask for feedback at the right moment and better understand your visitors’ behavior.
• In-product surveys – Gather in-app feedback to uncover the needs and sentiments of your app users to improve customer retention and drive decisions.
• Surveys in mobile apps—A configurable mobile survey SDK allows you to use undisruptive surveys to gather mobile app feedback. 
• Analytics – Conduct customer feedback analysis and track Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES) etc.
• Survey templates – Access over 400 professional survey templates created for various projects.

Integrations

You can connect Survicate to various third-party solutions, including Productboard, Smartlook, BigQuery, UXCam, Zendesk, and many more. Use Zapier for even more integration possibilities.

Pricing

Survicate offers three plans:

• Free – For individuals who want to start collecting user feedback.
• Business – $99/month (starts at 250 responses/month). For teams in need of advanced feedback tools.
• Scale – $299/month (custom pool of responses). For businesses that need scalable solutions.

There’s also a 10-day free trial for the Business plan.

Customer ratings

G2: 4.6 (161 reviews)

Capterra: 4.5 (29 reviews)

UserVoice

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UserVoice is a feedback tool that allows companies to collect and prioritize customer insights to drive product strategy, inform decisions, and boost team alignment, user satisfaction, and engagement. The solution also provides customer support tools.

Features

• Feedback – Manage customer feedback and prioritize product features.
• Product strategy – Use powerful analytics and drive product ideation and strategy via collected feedback and insights.
• Alignment – Optimize collaboration and team alignment with feedback-based roadmaps.
• Engagement – Gauge excitement, predict future adoption and let customers know you hear and acknowledge their feedback.
• Product research – Use customer insights to validate ideas during production and save time and money. 

Integrations

UserVoice integrates with many third-party solutions, including Skyvia, Salesforce, Microsoft Teams, Fullstory, Slack, Jira, Zendesk etc.

Pricing

UserVoice has four plans:

• Essentials – $799/month. Basic features.
• Pro – $999/month. Additional features including a web portal, an in-app feedback widget and public status updates.
• Premium – $1,499/month. Advanced tools you can use to connect feedback to customer insights.
• Enterprise – Custom pricing. Includes everything in the Premium package plus advanced security and better support.

There’s a 10% discount in the case of annual billing (the prices above are for quarterly billing).

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Customer ratings

G2: 4.5 (234 reviews)

Capterra: 4.3 (70 reviews)

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Alchemer Mobile (formerly Apptentive)

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Alchemer Mobile is a feedback survey solution designed primarily for mobile devices. It allows companies to use in-app surveys and messaging, conduct sentiment analysis and provide solid product analytics tools and integration options.

Features

• Sentiment analysis – Find out when customers’ attitudes change to intervene and persuade them to subscribe or purchase your product.
• Ratings & reviews – Target customers at the right moment to boost customer acquisition and encourage users to leave positive reviews for your mobile app. 
• Survey – Use surveys optimized for mobile devices to get many high-quality responses from precisely the customers you want to target.
• Notes & actions – Use notes to drive customer engagement and improve in-app customer communication.
• Message center –  Offer two-way messaging via your mobile application.
• Analytics – Use dashboards to visualize user emotion and customer feedback data to spot trends and generate insights to drive decisions.

Integrations

Thanks to webhooks, Tin Can API and REST API, Alchemer can connect to most solutions. Potential integration options include Slack, Zendesk, Zoho Sign, Shopify, HubSpot etc.

Pricing

Alchemer Mobile offers four pricing plans:

• Collaborator – $55/user/month. Essential tools for individuals.
• Professional – $165/user/month. Essential features for small teams (1-3 people).
• Full Access – $275/user/month. Advanced reporting and data collection features for small teams (1-3 people).
• Business Platform – Custom pricing. Access to every feedback collection, workflow and analytics feature, additional security and data privacy measures and better support.

You can save 43-52% (depending on the plan) with annual billings. 

Image source: Alchemer Mobile

Customer ratings

G2: 4.3 (194 reviews)

Capterra: 4.5 (308 reviews)

Image source: G2

SurveyMonkey

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SurveyMonkey is a platform companies can use to create online forms, surveys, quizzes etc. You can customize these creations and easily embed them in emails or web links to collect customer feedback from various channels. The solution also provides some AI-enhanced features (help with detecting issues and quick survey generation).

Features

• Surveys and forms – Create surveys and forms easily using over 250 ready-made templates created by experts.
• Multichannel feedback – Embed your surveys and collect feedback from web links, email etc. Spot survey question bias and logic errors more easily.
• Customization – Format text, use custom URLs, company branding etc.
• Analysis & reporting – Analyze critical data trends and response quality and generate reports to inform decisions. 
• SurveyMonkey Genius – SurveyMonkey AI tools can help you detect issues and generate surveys based on short prompts.

Integrations

You can connect SurveyMoney to many other tools and systems, including Mailchimp, Salesforce, Zoom, Marketo etc.

Pricing

SurveyMonkey offers separate plans designed for teams and individuals, with three variants for each. Moreover, some of them only require annual payments.

• Team Advantage – €30/user/month. A basic plan for teams.
• Team Premier – €75/user/month. Offers higher limits and additional features.
• Enterprise – Custom limits and pricing.
• Advantage Annual – €38/month. Basic annual plan for individuals.
• Premier Annual – €99/month. Additional features and higher limits.
• Standard Monthly – €39/month. Standard monthly plan for individuals.

Customer ratings

G2: 4.4 (22,818 reviews)

Capterra: 4.6 (9,989 reviews)

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Best in-app feedback tools: Selection criteria

Here is what we considered while choosing tools for the list:

1. Features – Obviously, an in-app feedback tool must allow you to capture feedback within your app (possibly on other channels). Additional features such as OKRs, roadmaps and AI enhancements are also nice.
2. Pricing – Price is always an important factor when evaluating services and the features they offer.
3. Integrations – You need to be able to integrate the feedback tool with your company’s systems and services.

Best in-app feedback tools: A quick analysis

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Conclusion

Each of the five solutions mentioned in this article will be helpful for managing and collecting in-app feedback, though they focus on slightly different customers, features or types of user feedback. If you want a comprehensive, all-around platform, consider giving Zeda.io a try. It’ll allow you to create powerful and engaging surveys and improve the feedback process. Moreover, our AI enhancements will help with task automation and optimization. Interested? Sign up right now and check out our free trial!

FAQs

Here are answers to some common questions regarding in-app feedback tools.

How to collect feedback in-app?

The easiest way to collect in-app feedback is to use specialized tools, such as Zeda.io, SurveyMonkey, Alchemer Mobile etc. 

What is in-app feedback?

The term “in-app feedback” (or “in-app user feedback”) refers to insights users share about an application directly inside it via surveys, ratings, pop-ups and similar methods.

What are feedback tools?

User feedback tools are software solutions used to manage, analyze and collect user feedback regarding a product or service.