6 Best User Behavior Analytics Tools: Features, Pricing & Ratings

According to a HubSpot report, nearly 90% of leaders say customer expectations have reached a record high, but at the same time, they don’t have the resources to deliver what they want. That’s why learning how to prioritize product features is so important. 

The good news? 

User analytics and customer feedback analysis can provide you with the data you need to make smart decisions. 

If you’re wondering which platform to choose, worry not – here are the six best user behavior analytics tools to consider for your business in 2024.

6 best user behavior analytics tools

Zeda.io

Zeda.io customer feedback platform is not one of the traditional analytics tools for user behavior reasearch, at least not in the same vein as the other solutions on our list. However, you can use it with other product analytics tools to enhance insights from customer feedback and help with product ideation. The AI-enhanced platform helps you create strategies and drive product development. 

Features

• Features & roadmaps – Auto-capture customer feedback to generate actionable insights and drive impactful product decisions
• Feedback centralization – Collect customer feedback from various channels and manage it effectively
• Feedback import & call transcripts – Import call transcripts and feedback data to identify hidden insights and opportunities
• Set clear product strategy – Create a comprehensive product feedback strategy three times faster
• AI release notes – Manage product feedback and close the loop faster with AI-enhanced notes
• AI feedback analysis – Access AI features that’ll help you draw valuable insights from data, validate ideas and analyze customer sentiments

Integrations

Zeda.io integrates with over 5,000 tools, including Jira, Salesforce, HubSpot etc.

Pricing

Zeda.io offers one plan, with prices starting at $499/month. There’s a 14-day free trial.

Customer ratings

G2: 4.4 (31 reviews)

Capterra: 4.0 (7 reviews)

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Mixpanel

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Mixpanel is a behavioral analytics platform that lets companies define specific events and then track user actions to collect engagement and behavioral data when these events happen. It helps businesses understand their customers better to optimize conversions and increase revenue.

Features

• Essential analytics – Collect data, create funnels, retention and flow reports and generate insights
• Templates – Use templates to easily create customizable boards and track essential data to get the answers you need
• Cart analysis – Explore your customers’ purchase behaviors and analyze them at different moments of their journey
• Custom events – Query multiple filters and events by combining them into a custom event
• Campaign reporting – Track your campaign and marketing channel performance, analyze traffic etc.
• Formulas & saved metrics – Create reusable formulas and save the metrics that interest you to tailor your insights
• Behavioral cohorts – Create cohorts to segment users and focus on groups that interest you most 
• Custom properties – Use customizable formulas similar to Excel to conduct quick ad-hoc analysis  
• Borrowed properties – Copy properties between events to access the data types you need quickly
• Impact & statistical significance – Compare customer behavior before and after launching a new feature to determine its impact
• Account-level behavioral analytics – Track KPIs at two levels, account and company
• Monitoring & alerts – Set up alerts to get notified when key metrics change suddenly
• Anomaly detection – Identify strange fluctuations in metrics that can point toward serious issues
• Root cause analysis – Understand what causes significant metrics changes
• Experiment reporting – Create detailed reports regarding the impact of your experiments
• Cross-product analytics – Gather product intelligence and analyze key metrics across your entire product portfolio
• Signal Correlation analysis – Find hidden correlations between user actions

Integrations

Mixpanel integrates with various third-party solutions, including Productboard, 1Flow, Sprig, AWS, Auth0, Figma and others.

Pricing

Mixpanel offers three pricing plans:

• Free – For personal projects, with up to 20 million monthly events.
• Growth – Starts $28/month and 10K events, but scales with the number of events (up to 20 mil). The plan for growing companies. Startups get 1 year free.
• Enterprise – Custom pricing. The plan for big players with up to 1 trillion possible monthly events.

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Customer ratings

G2: 4.6 (1,098 reviews)

Capterra: 4.5 (138 reviews)

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Fullstory

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Fullstory is an AI-enhanced digital experience and product experience platform designed to help companies identify hidden customer problems and analyze user behavior to optimize experience and performance.

Features

• User journeys – Map user journeys automatically and analyze them to know how to improve user experience and drive conversions
• Real-time discounts – Set up user-specific discounts to counter frustration
• Fraud detection – Identify issues and combat fraudulent behavior without delay
• Dashboards – Set up automatic notifications to never miss an essential metric change or other events
• Retention charting – Identify what drives user retention to optimize it
• Sentiment signals – Understand friction to deal with cart abandonment and user churn issues
• Session replay – Watch the exact interaction to understand the user experience better
• Tabbed browsing – Analyze the movement of your users from one tab to another
• Heatmaps – Access heatmaps to see what your users do on the website and which areas they avoid
• Dev tools – Access a powerful dev toolkit to optimize page performance
• Funnel and conversion tracking – Use auto-quantification to find out where you lose revenue

Integrations

You can integrate Fullstory with many other technologies, including Optimizely, Google Cloud, Qualtrics, Salesforce, Adobe etc.

Pricing

Fullstory offers four plans for different user groups:

• Data direct – For analytics teams and data science
• Business – For teams that want to understand their digital portfolio better
• Advanced – For businesses that need in-depth analytics and qualitative insights
• Enterprise – For organizations that work at a bigger scale and need to identify trends and plan accordingly

However, the website doesn’t specify any pricing details.

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Customer ratings

G2: 4.5 (738 reviews)

Capterra: 4.6 (66 reviews)

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Hotjar

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Hotjar is a comprehensive user behavior analytics software that combines tools such as heatmaps, user recordings etc., with feedback-related features (surveys, interviews) to help companies better understand the experience they offer. 

Features

• Heatmaps – See how users move on the website to understand what works and identify issues 
• Funnels – Analyze and track user behavior to find and fix issues in your funnel
• Recordings – Watch playbacks of user interactions to understand and optimize user journey and experience
• Feedback – Collect real-time feedback directly from your users to uncover essential details
• Trends – Analyze trends to get additional context for your metrics
• Dashboards – Track critical data and access in-depth customer insights on easily customizable dashboards
• Surveys – Use AI-enhanced surveys to validate ideas and collect essential data
• Interviews – Talk to users one-on-one to better understand the issues they faced
• Multi-device support – Use Hotjar on smartphones, tablets and desktop websites and access all features in each case
• Export and share – Share insights easily by copying and sending a URL link
• Smarter visitor targeting – Filter and target visitors by specific devices, attributes etc.

Integrations

You can integrate Hotjar with many other solutions, such as Slack, HubSpot, Microsoft Teams, Jira, Optimizely etc. A Zapier integration offers additional possibilities.

Pricing

Hotjar offers four pricing plans:

• Basic – Free plan with essential features
• Plus – €39/month. For small teams that need more insights
• Business – €99/month. For growing companies and websites
• Scale – €213/month. For large companies/websites. Offers the complete feature set

You can get a 20% discount with annual billing.

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Customer ratings

G2: 4.3 (304 reviews)

Capterra: 4.7 (508 reviews)

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Crazy Egg

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Crazy Egg is an easy-to-use user behavior analytics tool companies can use to optimize their websites, improve the customer journey and identify and fix various problems users face. It provides heatmaps, recordings, A/B testing, surveys for collecting user feedback and several other useful features.

Features

• Heatmaps – Observe what people click on the website and what they avoid to know where to put critical information and CTAs
• Recordings – Watch actual visitors as they browse your website to see how users behave and uncover hidden insights and details
• A/B testing – Access easy A/B testing to learn what works and what doesn’t
• Traffic analysis – See what drives traffic to your site to evaluate different campaigns, channels, landing pages etc.
• Error tracking – Identify the errors that block your users from performing critical actions on the website, converting etc.
• Surveys – Collect qualitative feedback to understand your users better and keep a finger on the pulse
• Goals – Set website objectives, track them and optimize performance
• CTAs – Create engaging, highly visible CTAs to drive conversions and increase engagement

Integrations

Crazy Egg integrates with popular marketing tools such as Shopify, AWeber, Wix.com, WordPress etc.

Pricing

Crazy Egg offers three pricing packages:

• Plus – $99/month. Up to 150,000 tracked pageviews/month, 75 snapshots, 1,000 recordings/month and 2 years of recording storage
• Pro – $249/month. Up to 500,000 tracked pageviews/month, 100 snapshots, 5,000 recordings/month and 2 years of recording storage
• Enterprise – $499/month. Up to 1,000,000 tracked pageviews/month, 200 snapshots, 10,000 recordings/month and 2 years of recording storage. You also get onboarding and training and access to the SAML single sign-on feature

All prices are with annual billing (no monthly option), and there’s a 30-day trial for every plan.

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Customer ratings

G2: 4.2 (110 reviews)

Capterra: 4.5 (83 reviews)

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Userlytics

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Userlytics is a comprehensive and customizable user testing platform that offers access to various types of tests – moderated interviews, unmoderated tests, card sorting, tree testing, prototyping etc. The solution also offers several functional AI enhancements (automatic transcriptions, help with analysis etc.).

Features

• Unmoderated testing – Run unmoderated tests to eliminate bias and human error and observe how real users interact with your website or app 
• Moderated testing – Conduct face-to-face moderated testing sessions via a mobile app
• Recordings with AI transcriptions – Access testing recordings with multilingual, AI-based transcriptions, picture-in-picture mode and shareable highlight reels
• Prototyping – Use prototype tests during the design and development phases to validate concepts and ideas
• Quantitative testing – Employ card sorting and tree testing, and various other quantitative tests to gather valuable UX insights
• Qualitative testing – Conduct video analysis, sentiment analysis and UX analysis (enhanced with AI) with automated transcriptions and annotations
• Cross-platform testing – Run usability tests on desktop machines, mobile devices and various channels
• Accessibility testing – Test your UI’s usability for people with partial blindness, low vision, visual impairments etc.
• Test customization – Choose who you want to target and customize the experience using response- and action-dependent scripts and private labeling 
• UX analysis – Uncover insights and enhance performance using sentiment analysis and AI-enhanced UX analytics

Integrations

Userlytics integrates with several other tools, such as Google Calendar and Figma.

Pricing

Userlytics uses pricing based on the number of sessions. It offers the following plans:

• Custom – $99/session (minimum of 5 participant sessions). For one-off projects
• Enterprise – Flexible pricing that can go as low as $34/session (depending on the number of sessions you buy). Designed for typical use in most companies
• Limitless – Custom pricing. Unlimited accounts and tests – the best option for big organizations and projects

The company also offers two DIY plans with annual billing and unlimited self-recruited participants – Premium ($499/month) and Advanced ($999/month).

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Customer ratings

G2: 4.4 (146 reviews)

Capterra: 4.6 (48 reviews)

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Best user behavior analytics tools: Selection criteria

Here are the criteria we considered:

1. Key features – A good user behavior analytics tool should provide access to heatmaps, user journey mapping, analytics (funnels, conversions, quantitative and qualitative data etc.) and usability tests (moderated, unmoderated, card sorts, tree tests etc.). Ideally, it should also allow you to collect user feedback via surveys or other means, though you can also achieve this with a separate solution
2. Pricing – Price (considered in relation to features offered) can be a deciding factor when looking for a user behavior analytics platform
3. Integrations – Connecting the chosen tool to your existing technology stack is usually essential to use it effectively

Best user behavior analytics tools: A quick analysis

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Conclusion

Most of the tools described in this article will help you with user behavior analytics, but you’ll need more than a product analytics tool to help you capitalize on the collected data – a user feedback tool like our Zeda.io. It’ll allow you to integrate with analytics platforms and uncover customer insights to help you design products your users want to engage with. Want to try it out? Sign up right now and check out our free trial!

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