Product Management

Tips to stay User-focused as a Product Manager

The blog talks about the importance of customer in the whole process of building a product. There is no doubt that staying user-focused is crucial for your company.
Jacob Koshy

No business can be made without customers and sustain without making them the center of the product. So, there is no doubt that staying user-focused is crucial for your company.

In this blog, you will learn how to focus on your users. Firstly, here are a few ways how being user-focused helps your company:

  1. Going as per user's feedback, you end up building products that they truly value
  2. You understand the market and stay ahead of the competition
  3. Constant understanding of customer needs keeps your product up to their needs
  4. It gives clarity of vision

Many companies fail to meet their user's demands because of ignoring the benefits of the user-centric product management approach. To make the process simple, here are some easy to execute yet effective ways to stay user-focused as a product manager:

1. Make users the center of your product verse

Product verse is not just another fancy word. It's a way for you to understand the feeling your product creates for its users. When a user gets onboarded on your platform, they enter a world created by you. 

To understand the users, you need to walk into their shoes and go through the steps set up for them to experience the UX. 

Knowing that your product is more than a tool will help you improve and get you onboarded with an honest user experience.

2. Be transparent 

Nothing gains trust more than honesty! We have seen a lot of companies doing product updates during work hours without informing the users about the timelines. This lack of transparency messes up users' schedules and leaves them with huge frustration and disappointment.

Being transparent about the backend issues, timelines and feedback helps you gain users' trust while maintaining your brand's image.

3. Understand the user's journey

Step into the user's shoe and know the steps they follow after landing on the product for the first, second or third time.

The number of popups, loading time, undetermined issues, tool challenges, ease of use are a few of many things that can help you understand the user's journey and guide you to improve it. 

4. Study the needs

With an increase in the number of users, requirements for additional features increase simultaneously. Smartness is to determine the features and updates that are demanded by many, not just one.

Remember, 1 feature for 1000 is better than 10 features for 1. That's where studying the needs of your users comes to the rescue.

5. Test! Test! Test! 

Beta testing is considered mandatory for companies offering products. There are two subtle methods to keep beta testing in your roadmap. 

New feature testing

Before the final launch of a new feature testing the feature, its effect on other features, and usability helps you to stay away from any errors after the feature launch.

Weekly or bi-monthly testing

These are the regular tests you should conduct every week or twice a month. This helps you stay ahead of the users, find bugs, and fix them before your users even realize that they existed in the first place.

The testing can be done manually by your team or you can use the power of AI to automate testing by using multiple software's like, testproject, and testgorilla

6. Take onboarding seriously

The user journey truly begins with onboarding. Understanding your users' requirements like challenges, and expectations are recommended during the onboarding process. It enables you to highlight the features that suit their requirements.

Taking time to set up onboarding and doing required follow-ups eases up the user journey and gives the users limelight they expect.

7. Be communicative 

Being communicative is an essential part of being a product manager. Not only with your users, but internal communication is crucial as well.

Let's take an example of a scenario to know why communication is essential.

When a user comes up with a bug, the first communication should be to accept it, acknowledge it, and update your product team about the bug. The second step is to follow up with the internal product team, and the third step is to pass the bug-fixed message to the user. 

That's where product management tools come into the picture. They make it easy to fetch information about a bug like who faced it and add information for your team to solve it at the earliest.  

8. Have a feedback option in place

Being a product manager, getting regular feedback on your product is non-negotiable. As a SaaS product, you launch new features frequently, and getting feedback on these new features, bugs, tool speed, and customer support team helps you plan.

You can use different methods like a feedback button, beta group, demos, introducing an NPS system to get regular feedback from users. Read more about how to get feedback for your product.

9. Have a roadmap

If you don't know where to go, you need to accept where you reach!

That's a simple one. Knowing your end goal and creating a roadmap to reach that goal is important as a product manager. Creating a roadmap gives a clear picture of the next step and gives you and your team the freedom to optimize your tasks.

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