What is User Persona and how to define it?

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What is a Persona?

Personas are fictional characters that signify how a typical customer of your product would look like. It includes things like the interests of your customer, the likes and dislikes, pain points, behavior, goals, etc., Why do you even need persona? Seth Godin says that, don’t find customers for your product. Instead, find products for your customers. And Personas helps you do that by giving a better picture of the customers and understanding who you are building for and what problem you are solving for them.

Best practices for defining your User Persona

An ideal persona should answer the questions of who they are? What is their goal, how can you help them achieve it, and the barriers preventing them from reaching there? So, your research should capture the necessary data to fulfill the above elements.

Who do you intend to sell to? Be clear on that because you don’t want to put in the time and effort to learn about people not related to your product.

Include your customers, prospects, and contact database to devise the necessary information to build your persona. Then, put in the lens to see as many unseen areas as possible to define the closest user persona.

Be as diverse you can when talking to people. Try to include people from different demographics, behaviors, and beliefs. And while doing that, pay attention to the patterns because they can help you build more vivid personas.

Use tools like Typeform, Survey sparrow to design surveys and circulate among the target audience group. Generally, open-ended questions tend to give you more in-depth answers, leading to a better understanding of the target group and their needs.

Example of a Persona

what-is-user-persona-product-management

Templates

https://www.romanpichler.com/blog/persona-template-for-agile-product-management/

https://venngage.com/blog/user-persona-examples/

https://productschool.com/blog/product-management-2/4-steps-create-user-persona-templates/

Further reading

https://www.prodpad.com/blog/how-to-create-great-user-personas/

https://medium.com/quick-design/building-user-personas-your-first-step-to-product-management-87413f827731

https://startinfinity.com/product-management-framework/product-strategy/target-market-customer-persona

Conclusion

To build a successful product, being customer-focused is your only go-to option. Your features need to align well with what your user needs. And defining personas to understand them better will help you in building a product that users love.

How to add your Persona on Zeda.io →

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