Understanding the Concept of Minimum Lovable Product (MLP)

February 21, 2023

Designing for simplicity is crucial in creating minimum lovable products (MLP). In this blog post, we will explore the MLP meaning, the benefits of designing for simplicity, and how to identify and create a minimalist aesthetic. By understanding and implementing the principles of MLP design, you can create more user-friendly, engaging, and affordable products.

Definition of Minimum Lovable Products (MLP)

The acronym "MLP" stands for minimum lovable product and should not be confused with minimum viable product (MVP). The focus on user love is the most significant difference between a minimum lovable product (MLP) and a minimum viable product (MVP). While an MVP focuses on delivering a product's core functionality, an MLP also considers the user experience and emotional connection.

An MVP is typically bare-bones in design and user experience, but an MLP strives for simplicity and a great user experience. This means that an MLP will have fewer features than an MVP. However, these features will be designed to be as easy to use and enjoyable as possible.

An MLP aims to create a product that users will love using, not just tolerate it because it meets their needs.

Importance of Minimalism in Product Design

Minimalism has been gaining popularity in recent years as people strive for simpler, more efficient lives. This philosophy can also be applied to product design, focusing on creating products with only the essential components.

A minimalist approach to product design results in products that are easier to use, faster to develop, and less expensive to produce. In addition, minimalist products have a timeless quality since they are not reliant on trends or gimmicks.

When done well, minimalism can result in functional and beautiful products. The challenge lies in stripping away all the non-essential elements while still maintaining the product's core functionality.


Minimum lovable products (MLPs) are simple, elegant products that users will love using because of their excellent design and user experience. MLPs focus on delivering only the essential features, stripped down to their simplest form. This approach results in products that are faster and cheaper to develop while still providing all the necessary functionality.

Benefits of an MLP

One of the main benefits of an MLP is increased user engagement. By simplifying the design and focusing on the core functionality, users are more likely to use the product and find it valuable. Additionally, the minimalist aesthetic can be appealing and visually pleasing, encouraging users to spend more time using the product.

Improved user experience

Another benefit of an MLP is improved user experience. By getting rid of unnecessary features and clutter, users can easily find what they're looking for and navigate the product. The focus on essential functionality also ensures that users have a positive experience using the product and are able to accomplish their goals.

Reduced development costs

Another advantage of an MLP has reduced development costs. By starting with a minimalistic approach, you can avoid costly mistakes and rework them down the road. Additionally, you'll save time and money by not having to develop features that users may never use. This allows you to focus on creating a high-quality product that meets your users' needs.

Identifying Core Functionality

The identification of essential features is the starting point in creating a Minimum Lovable Product (MLP). By focusing on the essential features, you can simplify the product and make it more user-friendly.

To identify the essential features, you need to evaluate the product's purpose and determine what features are necessary to achieve that purpose. This requires a deep understanding of the target audience and their needs.

For example, a social networking MLP should have basic functionalities. This includes, creating and viewing profiles, adding and connecting with friends, and posting updates. These functionalities are essential to the core purpose of social networking, which is to connect and communicate with others.

It's important to note that not all features are essential. Some features may be nice to have, but they may not be necessary for the product to function as intended. In these cases, it's essential to prioritize and focus on the most important features that provide the greatest value

Remove unnecessary features

Removing unnecessary features is a crucial step in creating a Minimum Lovable Product (MLP). The goal is to simplify the product, making it more user-friendly and focused on delivering the essential features.

After the essential features have been identified, it's time to evaluate all other features and determine which ones are necessary and which ones can be removed. This can be a difficult decision, as it may involve letting go of features that have been invested time and effort into developing. However, it's important to remember that in the case of MLPs, less is more.

Every element included in the product should serve a specific purpose and add value for the user. If a feature does not meet these criteria, it should be removed. It's also essential to consider the user experience and how removing a feature may impact it. If a feature is not critical to the core functionality of the product, it's better to leave it out.

By focusing on the essential features and removing unnecessary ones, you can create a more simple and more focused product that provides a better user experience. This is the hallmark of a successful MLP and the key to creating a product that users will love.

Prioritizing features based on user needs

Prioritizing features based on user needs is a crucial step in creating a Minimum Lovable Product (MLP). The goal is to provide the user with a simple and focused product that meets their needs and provides the best possible experience.

To prioritize features, you can conduct user research to understand their needs and preferences. This can be done through surveys, user testing, or focus groups. The information gathered from these methods can help you identify which features are most important to users and should be prioritized.

Another way to prioritize features is to use analytics data. This can provide insight into which features are most and least used. Which will in turn allow you to make informed decisions about which features to prioritize.

Once you have a clear understanding of user needs, you can prioritize the remaining features to ensure they meet those needs. This may involve further simplification and removal of features that are not critical to the core functionality of the product.

Therefore, prioritizing features based on user needs is an essential step in creating an MLP. By focusing on what users need and love, you can create a product that provides a better user experience and delivers value to your target audience.

Creating a Minimalist Aesthetic

When creating a minimalist aesthetic for your product, key elements must be kept in mind:

  1. You'll want to choose colors and typography that are clean and simple.
  2. Effective use of white space is crucial in creating a minimal look.
  3. Simplifying the navigation and user interface will help users focus on the most critical tasks. 

Creating an aesthetically pleasing minimalist design is crucial to making a product both visually appealing and user-friendly. An effective minimalist design starts with a thoughtful selection of colors and typography. The choice of colors should be limited to a simple, calming palette that is easy on the eyes. The typography should also be kept simple, using only one or two font styles that are easy to read.

Effective use of white space is another important aspect of a minimalist design. White space refers to any unused space on a page and can create a sense of calm and orderliness when used effectively.

This can be achieved by organizing content into groups, leaving ample margins around each element, and avoiding cluttered pages with too much information. White space can also be used intentionally. It can highlight specific aspects of a page, such as calls-to-action or form fields.

Simplifying the navigation and user interface is also crucial to making a minimalist design. By getting rid of unnecessary steps in a workflow or features that do not serve a purpose, you can streamline the navigation process.

This makes it easier for users to find what they need without becoming overwhelmed. This can be achieved by using drop-down menus instead of multiple levels of nested menus. You should also be using clear labels and consistent images throughout the product.

Testing with Users

Creating a successful product is about having a great idea and understanding your users and what they need and want. That's why user feedback is so important. It allows you to validate your assumptions and ensure that your product solves a problem for your users.

There are many ways to collect user feedback, including user research, usability testing, and A/B testing. Each of these methods has its advantages and disadvantages. Yet, all of them can be useful in helping you understand how your users interact with your product.

Conducting User Research and Testing

User research is about understanding your users' needs, motivations, and behaviors. There are various ways to conduct user research, including interviews, focus groups, surveys, and analytics.

Usability testing is a specific type of user research that focuses on how easy it is for users to use your product. It involves giving users tasks to complete using your product, observing them, and collecting data on how they interact. This data can be used to identify areas where your product could be improved.

A/B testing is another way to gather data on how users interact with your product. It involves showing two different versions of your product to two other groups of users and seeing which one performs better. This can be useful for testing small changes to see if they positively impact user engagement or conversions.

Analyzing and implementing user feedback

Once you've collected some data from conducting user research or usability testing, it's time to analyze. Once completed, you cam see what insights you can glean from it.

First, look for patterns in the data – are there specific areas where users struggle? What features are being underused? Then, use this information to decide what changes need to be made to improve the overall experience for your users.


Designing for simplicity is an essential concept in product design. A minimum lovable product (MLP) is a product that has only the necessary features and no unnecessary features. Therefore, it is crucial to identify a product's core functionality and eliminate any unnecessary features.

Additionally, it is vital to create a minimalist aesthetic by choosing the right colors and typography and using white space effectively. Finally, testing with users is also essential to ensure that the product meets their needs.


Athira V S
Content Writer
​​As a lover of words and a teller of tales, I use my writing skills to create content that engages, entertains, and enlightens business enthusiasts far and wide.
Like the article? Share it with your friends!

Join 6000+ product managers

Subscribe to get our weekly product newsletter and helpful resources right into your inbox.