How to Leverage Customer Portals & Widgets for User-Centric Product Planning

As Steve Jobs once said, "You've got to start with the customer experience and work back toward the technology." Wise words that resonate now more than ever.

🎬 Picture this – 65% of successful product launches are attributed to companies actively listening to customer feedback. In a world where the customer is king, understanding their needs isn't just a strategy; it's a survival tactic.

But the challenges continue to exist…

Navigating the intricacies of feedback maze is no small feat. From the maze of scattered input to the time-consuming work of actual feedback management, the challenges are real. A product manager might —

• rarely review all feedback due to the time required to manually sift through disparate sources.
• lose crucial context as important details can slip through the cracks.
• fail to close the loop with customers, leaving valuable interactions untapped.

…. and the list never ends.
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What Product Managers need for Effective Feedback Capture?

Product managers need native tools that seamlessly integrate into their product ecosystem, offering a direct line to their customers' thoughts and ideas.

These could be feedback collection tools that empower their users to actively participate in the product planning process while ensuring a seamless closure of the loop once their feedback contributes to feature development.

That’s where Zeda.io’s In-app Feedback Widgets and Customer Portals step in. With these tools, you can —

✅ Create a frictionless experience, capturing ideas directly from users' natural interaction points.

✅ Collect feedback at scale without the risk of losing valuable insights in the process.

✅ Offer a personalized platform for users to voice opinions and cast votes, fostering a sense of individual involvement.

✅ Foster transparent communication of planned developments to keep everyone in the loop.

✅ Build a streamlined automation of the feedback management process, ensuring efficiency from submission to resolution.

Having said that, let’s dive into how Zeda.io’s widgets & portals actually work.
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Introducing In-app Widgets & Customer Portals

Meet Zeda.io’s dynamic duo: Portals & Widgets, where subtle sophistication meets the power of user-driven innovation.

💡 Portals: Giving Customers a Voice at Scale

Picture this: a customizable feedback portal that serves as your community hub. Customers can not only voice their opinions but also upvote, comment, and view release notes and roadmaps. It's like giving your customers a VIP pass to the backstage of your product planning process.

How Zeda.io’s customer portals help:

• Highly customizable feedback community - Make the most of the built-in customizations to tailor your portal's look and visibility to match your preferences! It's all about suiting it to your unique needs.

• Active user participation and collaboration - Encourage user participation in the product planning process through the options to upvote, comment, and view feedback.

• Controlled visibility through boards - Create multiple boards to manage feedback from different customers and manage visibility.

• Shareable feature roadmaps — Achieve transparency by sharing progress and roadmaps, building a stronger rapport with users.

• Closing the loop with release announcements - Ensure users about resolved issues or newly implemented features, ensuring they feel valued and informed.

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Start leveraging customer portals to power community-driven growth.

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💡Widgets: Capturing Ideas Where Users Are

The in-app feedback Widget magic happens right within your app. Screenshots, annotations, videos – customers can provide feedback without leaving your product. It's the frictionless experience your users really need.

How Zeda.io’s smart widgets help:

• Convenient feedback submissions in-app - Customers can conveniently share their feedback, feature requests, and bugs with your product team.

• Enhanced communication with screenshots and videos - Users can take screenshots, add notes, and record their screens when sharing feedback to show how things work, point out problems, and suggest ways to make things better.

• Streamlined collaboration and prioritization of features - All submissions are visible to your product team in their workspace, allowing your team to easily reference and plan for future product development.

• Closing the loop with release announcements - Ensure users about resolved issues or newly implemented features, ensuring they feel valued and informed.

Start leveraging smart in-app widgets to power frictionless feedback capture.
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The best part? Manage this feedback on autopilot

Zeda.io boasts fully automated processes integrated into feedback management, taking your communication and organization to the next level. Essentially, the job of notifying the right customers at the right moment that their request has been addressed is completely hands-free.

✅ Starting from the person who submitted the feedback, automated procedures include the creation of company and contact details, along with tagging them to the specific feedback.

✅ Thanks to feedback and feature status synchronization, once a feature is completed, the feedback status is automatically marked as resolved. This updated status is reflected on both the customer portal and widget.

✅ Automated emails are sent to end customers, ensuring they stay in the loop regarding any changes in feedback status. It's all about keeping everyone informed without breaking a sweat.
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Get Started with Zeda.io today

By examining the challenges inherent in traditional approaches of feedback collection and management, we’ve introduced Customer Portals and In-App Widgets at Zeda.io. The goal is to empower product teams engage with their users so that they can contribute their ideas to the product planning process, fostering a sense of frictionless engagement.

Refer to this guide on how you can get started with Zeda.io today.

Happy Building 💜