Build a Customer-Centric Product Roadmap that Drives Revenue

"What's our next step?"

"What's the concrete strategy?"

"Why is this a priority now?"

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These are the common questions that may come your way as a product manager, voiced by individuals across your organization—be it from sales, engineering, customer success, or marketing.

The inherent challenge lies in constructing a product development plan that harmonizes the entire team around your product vision, offering the necessary detail for each function while ensuring transparency across all stakeholders.

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What makes a good product roadmap?

A stellar roadmap is a result of collective collaboration, incorporating insights from various stakeholders and cross-functional teams.

It should be a dynamic, regularly updated guide rather than a static document that becomes obsolete after saving. More importantly, it should mirror the outcomes your organization aims to achieve, going beyond mere outputs.

On an organization-level, it’s also about creating an environment where every team member — irrespective of their role and every customer — irrespective of their revenue share, understands the roadmap, contributing collectively to its success.

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Characteristics of customer-centric product roadmaps

Zeda.io introduces a captivating array of roadmap features that not only change how you create and customize product roadmaps but also to facilitate seamless sharing. These capabilities empower transparency and catalyzes tangible impact within your team, customers and external stakeholders.

Major highlights of Zeda.io’s product roadmaps -

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1) Multiple roadmap templates

Creating an impact-first product roadmap is easier than ever with Zeda.io.

Product managers can quickly generate product roadmaps with easy-to-create templates for different scenarios / stakeholders. With intuitive templates like the goal-oriented roadmap, product portfolio roadmap, or now-next-later roadmap, Zeda.io streamlines the creation process, making it accessible to all team members.

In short, it's now great for managing complex product portfolios and even multiple product teams.

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✨ Our favorite use-cases

‍>> Time is of the essence and you want to quickly plan the development cycles without starting from scratch.

>> You want to use a standardized format for communicating product plans to internal teams, customers and external stakeholders.

>> You are overseeing multiple products or a portfolio and want to represent it well.

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2) Easy-to-use customizations

Different teams have different needs when it comes to the product roadmap. Zeda.io understands this and offers flexible views tailored to each team's requirements. Whether it's focusing on the product, delivery, or specific timelines, these customizable views stay connected to a single source of truth.

From big-picture product roadmaps to detailed release plans, Zeda.io keeps everything up-to-date, reflecting the vision and strategy of your product teams.

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‍✨ Our favorite use-cases

‍>> You want to make your roadmap look more distinctive with clear groups and sub-groups of features.

>> You may need to maintain relevance of your roadmaps for different stakeholders or teams, by hiding or showing specific details.

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3) Transparent & shareable roadmaps

Capture feedback on upcoming/current roadmap from customers

B2B businesses often share their upcoming or ongoing roadmaps with customers to transparently communicate the product's future direction.

• Zeda.io facilitates secure sharing with optional password protection for roadmaps, ensuring control over access.

• Zeda.io's public roadmap feature empowers customers to provide real-time feedback or submit feature requests, fostering a customer-centric approach even for features already in development.

• For enhanced community engagement, this public roadmap can seamlessly integrate into the customer portal, creating a space for product users to discuss and contribute to ongoing product improvements.

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Share roadmap internally to leadership and cross-functional teams

Sharing product roadmaps internally is also crucial, extending to leadership and cross-functional teams like customer success and sales. For instance —

• Goal-oriented roadmaps, easily created from templates, offer a swift way to present a high-level view to the leadership team. This aids in understanding how the product aligns with the overarching goals and objectives of the business.

• For customer success and sales teams, product portfolio roadmaps and customer impact-focused roadmaps provide valuable insights. These visuals help them assess the potential impact on existing customers or new deals, fostering alignment between product strategies and business goals.

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Why customer-centric product roadmaps matter?

An excellent product roadmap serves as the blueprint for your product's development, outlining its journey from conception to delivery. It aligns your team with a shared vision, prioritizing customer needs and, ultimately, driving revenue.

Product roadmaps are more than just a timeline – it's a strategic tool that aligns your team and ensures everyone is moving in the same direction.

With Zeda.io’s product roadmaps, get ready to:

→ Save time with ready-made templates.

→ Communicate clearly through customization.

→ Keep customers informed and gather feedback easily.

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Get to where you’re going with Zeda.io

Dive into our onboarding guide and get started on a seamless journey towards building a roadmap that aims for maximum revenue impact.

Remember, your roadmap is your growth strategy – make it count with Zeda.io. Book a demo today.

And happy building 💜