Decide What to Build Next with

Product Management
May 26, 2023
5 mins read

Since its inception, has been striving to make the lives of product managers easy and better. Along the way, we had open conversations with product leaders worldwide, which uncovered some persistent challenges. 

The key challenges shared by the product leaders were:

  • Many product teams build solutions that miss the mark, leaving the real problems unsolved.
  • The impact forecast of shipped products often falls victim to biases, painting an exaggerated picture.
  • In the pursuit of innovation, the voice of the customer has been drowned out.

In other words, product teams struggle with product discovery that delivers customer value and business value. Recognizing this, we have created the all-new 2.0, the ultimate product discovery and strategy tool. aims to make product management even more powerful and insightful, empowering product teams to confidently make product decisions that drive business objectives. We offer the most dynamic and powerful features that take your product discovery journey to the next level!

So, what’s new in this version?

We have developed a comprehensive product discovery and strategy solution for product leaders, and the new capabilities of 2.0 are designed to elevate your product management strategies to remarkable heights.

Robust Feedback Collection and Management

Product leaders have shared that product teams lack customer-led product innovation. At, we know the value of customer-led innovation and, thus, have stepped up our game. 

Our feedback dashboard provides a single, organized view of all the feedback/feature requests you receive from various sources, similar to an inbox. You can easily view, categorize, and resolve feedback/feature requests from here by linking them to features or moving them to the backlog.

We have updated our feedback module to collect customer feedback from various platforms like Slack, Intercom, Zendesk, and more and segment your customers smartly. This helps you in prioritization and product discovery based on factors like revenue impact and customer needs. integrates with CRM and customer service platforms such as HubSpot, Salesforce, and Zendesk to provide a holistic understanding of your customers.

AI-assisted Feedback Management

Our AI-assisted feedback dashboard simplifies identifying and connecting similar feedback, saving time and enhancing comprehension of the feedback landscape. Additionally, our AI generates tags based on your workflow to categorize various types of feedback seamlessly. 

In addition to providing powerful insights corresponding to each feedback/feature idea, the AI feature assists in summarizing feedback for product discovery from real-time customer feedback.

To further act on the feedback/feature idea received, you can perform multiple actions like brainstorming in the feedback module. You can also use our pre-built or custom prompts to examine customer feedback further and create solution ideas.

How does it help you?

  • Customer-centric data centralization: Gather and centralize data seamlessly, ensuring nothing slips through the cracks.
  • Easy adoption: Integrate your existing feedback collection tools or leverage our customizable customer portal, in-app widget, or feedback link for effortless feedback gathering.
  • Comprehensive Dashboard: Gain a holistic view of user feedback through automated tags, categorized inbox, and source identification.
  • Feedback segmentation: Efficiently manage and identify high-revenue opportunities by grouping user feedback effectively.
Capture and Centralize feedback

Build the Right Product with AI-Powered Product Intelligence

Products or features often fail because they don’t address real customer issues. 2.0 collects feedback and uses in-built AI solutions and Open AI to sift through the data, deriving actionable insights thoroughly.

The Insights Dashboard offers a crystal-clear view of what your customers truly want, empowering you to make customer-driven product decisions. This reduces customer churn and improves customer retention.

Insights Dashboard

AI-Generated Actionable Insights

Our product discovery tool includes an Insight module that utilizes AI to extract valuable insights from the feedback you receive. This module carefully analyzes the data and provides a detailed report on how it impacts each customer segment and your business. With this comprehensive evaluation, you can make informed decisions on product discovery and chart a successful path for your business.

How does it help you?

  • Customer insights that matter: Gain detailed insights to ensure your customers' voices are never lost.
  • AI-powered valuable insights: Leverage the power of AI to generate valuable insights by analyzing product intelligence, segment cohorts, and customer attributes.
  • Impact analysis: Gauge the impact of insights on your customers and business. Identify high-revenue product opportunities and accelerate deal closures.
  • Capture the entirety: Identify the best bets and prioritize initiatives with high business impact.
  • Actionable insights: Understand what to build next through analysis and turn insights into action. Stay ahead of the game with actionable insights at your fingertips.

In short, you will be equipped to build products and features that strike the perfect balance between delivering customer value and driving business growth.

Carefully Strategize Your Product Journey

With, you can visualize your journey and identify any potential roadblocks. Our visual product strategy maps and product roadmap promote visibility and transparency across all stakeholders.

Here, you can automate and manage your tasks to your product strategy maps without losing the context. Product managers can create initiatives and link them to your OKRs to measure the outcomes of the products you build.

In the newest version, has introduced ZCN, a proprietary scoring system that helps you forecast delivery confidence and to ship the right products. This aids you in reducing development costs by allocating resources through effective prioritization.

How does it help you?

  • Stay aligned: Keep stakeholders on the same page with visual tools like product roadmap and strategy map, ensuring everyone is focused on key objectives.
  • Organized strategy- Add initiatives to your goals, work systematically, and achieve higher goals. 
  • Plan for bigger missions: Leverage strategy maps to plan your product development processes for a month, quarter, or year. Visualize progress and promote accountability throughout the process. 
  • Forecast the impact: Utilize the ZCN scoring system to assess the confidence of every product or feature you build, increasing your chances of success and mitigating failure risks.

AI-powered Document Management

Managing documents has become incredibly easy with the latest advancements. You don't need to switch to another application to create and manage documents. You can do it all in one place using the most advanced technology.

The document module is powered by AI to help you create documents quickly and easily. It includes built-in prompts; you can also create custom ones to generate texts like PRD quickly.   

Manage Everything in One Place 2.0 allows you to manage all your documentation processes in one platform, saving you the hassle of juggling multiple tools. Furthermore, we believe in the importance of closing the feedback loop for a customer-centric product development journey. With our AI-assisted release notes, changelogs, and customer-facing roadmaps, you can easily notify your customers about your product's latest developments!

Security and Compliance

Last but not least, we have embedded trust and security at the core of all 2.0 features. is now SOC 2 and ISO 27001 certified, reiterating our commitment to providing a secure and compliant environment for your data. This means we've ensured our platform is as safe as a vault and your data is handled with the utmost respect. 

With 2.0, Discover problems to solve for customers, Decide what to build next, Align teams and visualize progress and Measure outcomes and ship the right products! Book your Demo today!


Athira V S
Content Writer
​​As a lover of words and a teller of tales, I use my writing skills to create content that engages, entertains, and enlightens business enthusiasts far and wide.
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