Product Updates - August 2022

Product Management
February 2, 2023

We built keeping in mind exactly what a Product Manager would require to launch great products. Our user interface, features, and the platform as a whole keep evolving to cater to your needs better. What makes us even happier is that most of our feature improvements happened because of genuine feedback from our customers.

In this blog, we are super excited to share two new updates from the month of August that will make your work a whole lot easier as a Product Manager. Let’s take a look at what’s new:


As a Product Manager, you have to lay out a structural approach to what you are going to deliver to end users. Having an idea is just the tip of the iceberg where you’d have figured out product market fit and other product properties. Your product idea keeps evolving and so should you be in making sure that every stakeholder understands it the same way as you do. This is possible with a strategic planner called a Roadmap.

Thoroughly think about your vision, audience, and features that will make a meaningful product. Divide your development journey into multiple roadmaps and use’s Roadmap space to jot down every feature and its purpose, duration to launch, priority, and the type of feature—new feature, improvement, bug, etc.

While you can add new or existing features to the timeline, it’s natural for a few features to either depend on another feature or act as the parent feature for other features. Roadmap allows you to define dependent and sub features for features present on a roadmap. also displays your roadmap the way you want. You can comfortably view your features by grouping them based on their priority, status, type, etc. and also filter them based on what you want to see.

Now comes the most interesting part of roadmaps!

Share roadmaps live: Keep all your stakeholders on the same page by sharing live roadmaps with them. This way you will save time explaining the same plan over and again to multiple teams.

Parking Lot: Have features that need to be planned and given a timeline? You can put them down on your ‘Parking Lot' feature now, where you can see all the features which should be part of your roadmap but haven't been planned yet. Say goodbye to maintaining multiple sheets for verification.

Goals and initiatives

There lies a strong product vision behind every successful product, agree? Once you are clear with the markets you want to target and what you want to solve, you must think about concrete ways to reach them. This is where Goals and Initiatives help you. Goals are a high level view of what the company wants to achieve. To be precise, goals are a collaborative effort between the leadership and the product team and each of these goals shall be divided into multiple initiatives. Teams can work on the respective initiatives to help the product team reach the defined goals.

 With, translate your product vision into actionable and achievable goals with a timeframe to each goal. Break them into multiple initiatives that support the goals. Tie relevant features and data that support each initiative.

 For example, assume that company ABC’s goal is to increase the acquisition by 25% from organic channels. Now, the product team breaks this goal into two initiatives:

 Case: Let's say your data shows that when a user signs up to the product trial, the initial onboarding is not structural and helpful because of which there is poor conversion.

 Initiative 1: Improving the onboarding flow could contribute to an increase in the acquisition rate. Assign a feature task to improve the onboarding process.

 Case: Let's say your data shows that solving for one more use case which was deprioritized earlier can increase the base audience by 7-10%.

 Initiative 2: Assign a feature task that will solve for the use case.

So now you have one goal which can be achieved by taking two initiatives. Each initiative is linked to features that help to complete the initiatives. Goals in let you define the status, assignee, progress, etc., for each goal and you can filter them and view as per your preference.


There are multiple disciplines you as a product manager need to tick off in order to be successful. From understanding your target audience to keeping up with technology, being able to explain your thoughts to stakeholders—everything is important. All of this should be in a structured way. We can’t stress on the importance of structural approach when it comes to product management and that brings us to talk about Documentation, one of the crucial elements in the product life cycle.’s Documentation feature is the go-to place for you and your stakeholders in order to understand the what, why and how behind every strategy or idea. As a Product Manager, it is important that you document items such as your product (vision) strategy, GTM strategy, product specifications that include your product details, feature lists, marketing and design materials, etc.

You don’t have to think about the perfect structure to document your ideas.’s pre-written templates will help you nail it. Be it a PRD or product strategy, just pick the template and customize the information to suit your product. Tadaa!

Have your documents on other platforms like Notion, Microsoft Word or Google Docs? got you covered. You can quickly import those documents to

Time to create your documents and help align stakeholders on what the team is planning to work on!

Automation as a platform is evolving to support automation in all possible areas to reduce the amount of time invested in performing actions and solving problems manually.

Our team has worked on the following automation to make work easy for you.

1. You can set a condition as to when the status of a feature you’re working on gets changed, say from To-do to Planned, it automatically updates the same in the Feedback module as well.  

2. You can auto-send features to Jira when a specific status is reached.

3. You can automatically add tags to features when the title or description contains a specific text string.

4. Automatically add tags to feedback when the title or description contains a specific text string.

Try out these new updates!

We hope you liked our updates today. If you have any comments or feedback, feel free to share them here. Don’t forget to watch this space for more interesting product management tips and tricks that will help you build impactful products.

Also, last week, we went live on Product Hunt and was named the #2 product of the day. We want to thank everyone for their love and support!


Swathika Mahalakshmi
Lead Product Marketer
An avid Product Marketer that strongly believes that a business grows dramatically only when you see it through your customer's eyes. She's always been passionate to learn about the evolving trends and strategies of marketing. When not at work, you can find her enjoying agriculture, business talks, fashion, travel, and good music.
Like the article? Share it with your friends!

Join 6000+ product managers

Subscribe to get our weekly product newsletter and helpful resources right into your inbox.

Everything a Product Manager needs, now in one place is the smarter, simpler, and more efficient way to plan and execute your product management with your stakeholders

Book Free Demo