Product Management

13 Aha! Alternatives and Competitors for Effective Product Management

Content Writer

Athira V S

Created on:

July 11, 2024

Updated on:

July 11, 2024

10 mins read

13 Aha! Alternatives and Competitors for Effective Product Management

Choosing the right product roadmap software is essential for businesses to ensure alignment and focus among their teams. While has been a prominent player in this domain, offering a platform that helps communicate plans and progress effectively, it may not be the ideal fit for everyone. In this article, we explore some of the best competitors and alternatives to Aha!, helping you make an informed decision based on your team's specific needs.

In this article, we will be looking at the following Aha! competitor and alternatives:

  2. ProductBoard
  3. Canny
  4. Roadmunk
  5. ProdPad
  6. UserVoice
  7. Nolt
  8. Asana
  9. Trello
  10. Pendo
  11. Airfocus
  12. Savio

Why Explore Aha Competitors and Alternatives?

Lack of Flexibility and Customization

Lack of customization is one of the major setbacks of It has limited customization options as compared to Aha competitors and alternatives. You may want more customization options to adapt the software to your workflows and standardize processes in your organization.

Complexity and Steep Learning Curve

Aha’s users have found that it takes time and effort to comprehend and make the most out of the platform's functionalities. This steep learning curve can be overwhelming for new users and may result in the underutilization of certain features.

Limited Bulk Management Tools

Bulk management tools are lacking on the platform, making it difficult to update multiple items at the same time effectively. Although improvements have been made in this area, there is still room for enhancement.

Limited Feedback Management Capabilities

Aha’s feedback management system offers limited functionalities like voting, filters, and user research. Neither are they offering white-labeled in-app widgets for feedback collection nor do they support in-app screenshots or screen recording to facilitate feedback collection. Moreover, they do not offer changelog or release notes which impede you from closing the feedback loop. 

Lack of Internal Prioritization Frameworks and Automation:

Aha! lacks internal prioritization frameworks and automation capabilities, which hinders efficient task prioritization and automation. This can affect the workflow of your team and makes it difficult for you to decide on what to build next. 

Most of the Aha! competitors and alternatives addresses these drawback and offer better functionalities to meet your needs. Let us dive deep into each of them individually. 

1. is one of the finest product management platforms that aid you in simplifying and streamlining the product development process. It addresses one of the key issues faced by product managers or product leaders, i.e., deciding what to build next. It helps you to build successful products through valuable customer insights, smart prioritization, and by measuring the impact of every product you ship. is one of the best Aha competitors that aids you with product discovery and offers a robust suite of tools to strategize the entire product lifecycle effortlessly. The tools include a comprehensive feedback management system, prioritization tools, roadmaps, changelogs, and a lot more. With, you can build the best products and features that align with your business and customer values. 

Key Features of

  • Gather valuable insights from customer feedback and use various prioritization frameworks like Value effort and RICE or custom ones to decide what to build next. 
  • Use the customer portal, a white-labeled widget, or other integrations like Slack, Email, and others to collect feedback.
  • A proprietary scoring system (ZCN) can be utilized to gauge delivery confidence in real time.
  • Keep the customers informed about the latest developments of their feedback through changelogs and release notes. Use these features to close the feedback loop seamlessly.
  • Create Jira tickets from feedback for the development team to work on. Pricing

It provides two other plans, including PRO and SET UP. The PRO plan costs $49 per month and $588 per creator/year. Startups with less than $5M in funding and less than 24 months old are eligible for an 80% discount on's pricing. 

2. ProductBoard

ProductBoard is one of the key Aha competitors that offers product teams the tools to comprehend customer needs, prioritize features, and align all the stakeholders. The platform streamlines the process of collecting feedback, making informed decisions, and effectively communicating the vision for the product.

Key Features of ProductBoard

  • Gather, organize, and centralize customer feedback from various sources. 
  • Decide on what to build next based on the data-driven prioritization frameworks.
  • Create easy-to-understand roadmaps to align your teams toward your objectives.
  • Set up separate feedback channels for different stakeholders to facilitate target user analysis. 

ProductBoard Pricing

ProductBoard has a variety of pricing plans to choose from, including an Essentials plan which starts at $20 per user per month. Additionally, there is a PRO plan available for $80 per month, while the Scale and Enterprise plans have custom prices. 

3. is a dynamic roadmap and feedback management tool that aids in streamlining your product management processes. Canny is considered one of the major Aha competitors as it offers a set of tools that helps you to gather and centralize feedback and helps you understand your customer requirements. Additionally, it enables you to keep your customers updated on the status of their feature requests.

Key Features of

  • Automated updates make it possible to close the feedback loop.
  • Tags, custom fields, and filters make it simple to record customer requirements.
  • Businesses can modify the feedback board to suit their needs.
  • Use public roadmaps to keep customers updated on new advancements. 

Canny Pricing

The three plans that Canny offers are Free, Growth, and Business. The Growth plan has an annual cost of $360 or $40 per month. You can directly talk with the team to learn about the pricing of the Business plan. 

4. Roadmunk

Roadmunk is a platform designed for product management that supports you in creating clear and easy-to-follow product roadmaps. By using Roadmunk, you can effectively communicate and develop high-level product strategies. Additionally, you have the ability to add custom fields to personalize your product roadmaps and enhance your overall experience. 

Key Features of Roadmunk

  • JIRA is seamlessly integrated with the roadmap, ensuring effortless synchronization.
  • Generate various roadmaps for one dataset. 
  • Option to view product maps in two ways: swimlane and timeline view
  • To prioritize feedback, we utilize RICE and Value-Effort prioritization framework.

Roadmunk Pricing

You can get started with Roadmunk for $19 per month with their starter pack. They also offer businesses and professional plans at $49 and $99, respectively. For Enterprise pricing details, it's best to connect with their team directly. 

5. ProdPad

ProdPad is a product management platform that helps you develop product strategies, manage teams, collect feedback, and create product roadmaps. With this platform, you can figure out what your customers' key pain points are and build products that best meet their needs. Additionally, you can keep customers in the loop throughout the process.

Key Features of ProdPad

  • Lean roadmap keeps your team focused on the main objectives.
  • The impact vs. Effort chart helps to prioritize and decide what to work on next.
  • Link customer feedback to ideas in progress and incorporate their insights into product decisions.
  •  Customizable branding options are also available for a seamless customer experience.

ProdPad Pricing

ProdPad offers three modules: roadmaps, ideas, and frameworks. The cost for each module is $24 per month. In addition, the Advanced plan is available for roadmaps at a cost of $44 per month, while the Advanced plans for ideas and frameworks are priced at $36 per month each.

6. UserVoice

UserVoice is a powerful feedback management tool that can streamline your feedback collection process and enhance your product development strategy. By using UserVoice, you can develop products that are in line with your company objectives and meet customer demands.

Key Features of UserVoice

  • Use a centralized roadmap to keep your team on the same page. 
  • Customize the feedback widget and forum to match your branding. 
  • Use feedback analytics to track new ideas, sort by customer and market segments, and analyze the ROI of consumer requests. 
  • Integrate customizable feedback widgets into your website or product.

UserVoice Pricing

UserVoice provides four different pricing tiers to cater to the needs of organizations of all sizes and demands. These include Essentials, starting at $699/month, Pro, starting at $899/month, Premium, starting at $1,349/month, and Enterprise, which offers customized pricing.

7. Nolt

Nolt is a key Aha competitor software designed for managing feedback, enabling you to gather valuable insights into your customers' needs and preferences. It  provides clarity on what to prioritize for your product development. By utilizing customer feedback, you can create effective roadmaps to improve your product development process. 

Key Features of Nolt

  • Choose to make your feedback board private or public, depending on your preferred privacy settings. 
  • End users can submit their feedback without having to log in.
  • Personalize the platform to match your brand color and personality. 
  • The platform is also multilingual, allowing you to understand your customers' feedback in various languages. 
  • Customize the feedback to align with your unique workflows.

Nolt Pricing

At Nolt, a fee of $25 is charged per board. However, users who pay this fee get unrestricted access to all features, and there are no limitations on the number of users who can use the board. 

8. Asana

Asana is a tool for project management that enables teams to work together in managing their tasks, projects, and workflows. The platform simplifies the process of keeping track of work, communicating efficiently, and meeting deadlines and deliverables. Although it is not specifically designed for product management, Asana can help you bring organization to your daily activities.

Key Features of Asana

  • Automate your daily tasks to enhance efficiency.
  • Use Kanban boards to organize and visualize your tasks. 
  • Keep track of your progress towards your goals in a centralized location. 
  • Plan, manage, and visualize your work with your team in a shared calendar.

Asana Pricing

Asana has three pricing plans: Basic (free), Premium ($10.99/mo), and Business ($24.99/mo). Each plan offers different features and support for different team sizes.

9. ​​Trello

Trello is a platform for project management and collaboration that helps organize tasks, ideas, and projects through cards, lists, and boards. Trello enables you to visualize your work in a more structured and efficient way. The platform offers several features such as labels, due dates, attachments, and checklists that can assist teams in staying organized.

Key Features of Trello

  • Improve your team's productivity by personalizing workflows with custom lists, labels, and statuses. 
  • Keep communication flowing in real-time through comments, attachments, and mentions. 
  • Keep your work organized by setting due dates and reminders for cards. 
  • Offer multiple lists and cards to help you manage your workload effectively.

Trello Pricing

Trello provides three plan options: Standard, Premium, and Enterprise, which cost $5, $10, and $17.50, respectively. The Enterprise plan accommodates up to 50 users, and the cost increases with additional members.

10. Pendo

Pendo provides solutions that help you become more product-driven and deliver user-friendly digital experiences. Its tools track user activity, examine product usage, and develop targeted in-app messaging campaigns. This assists teams in making data-driven decisions to enhance the product and user experience.

Key Features of Pendo

  • In order to improve product adoption, it's important to understand how users interact with your product. This includes identifying which features they use most frequently, where they experience difficulties, and how they navigate throughout the platform. 
  • Gathering user feedback is crucial for enhancing adoption. 
  • Collect feedback from customers through surveys or by linking their comments. 
  • Feature requests to specific improvements that can be prioritized on your roadmap.

Pendo Pricing

The Pendo website doesn't give any details about the fees for their programs. However, you can begin by trying out their free edition to gain a better understanding of the platform.

11. Airfocus

Airfocus is a product management platform that helps with feedback collection, product strategy, roadmap creation, and building excellent products. Product managers can use this tool to set and track their product goals, features, and projects while collaborating with their team.

Key Features of Airfocus

  • Connect customer feedback to potential ideas, opportunities, or features in your backlog. 
  • Segment, organize, and visualize feedback based on your workflows.
  • Prioritize collaboratively with Priority Poker by identifying gaps in product decisions and aligning through negotiation meetings.
  • Use custom scoring frameworks to structure your decision-making process.

Airfocus Pricing

Airfocus has four pricing plans: Essential ($19), Advanced ($69), Pro, and Enterprise. You can ontact Airfocus directly for Pro and Enterprise pricing.

12. Savio

Savio is a software designed to manage feedback effectively. It enables you to gather, organize, and evaluate feedback to make informed decisions about your product. With Savio, you can streamline your product development process by closing the feedback loop.

Key Features of Savio

  • Upvoting option can be enabled/disabled to prevent feedback bias.
  • Customer data can be filtered and segmented.
  • Revenue analysis of feedback can aid in decision-making.
  • Native connections with various platforms available.

Savio Pricing

Savio has three pricing options available: SMB for $49/month, Growth for $99/month, and Scaling for $199/month.

13. is a significant Aha competitor that offers a streamlined product management process. The platform provides a feedback management tool that helps you adopt a customer-centric approach.

Key Features of

  • Data visualization and road mapping for product alignment
  • Integration with JIRA for collaboration
  • Collaboration with stakeholders for product vision and feature prioritization
  • Dedicated platform for feedback management. Pricing provides three pricing options: Essential for small teams priced at $39 per user per month, Pro for larger teams priced at $89 per editor per month, and Enterprise for custom pricing with advanced security and support.

Why is the best Aha! Competitor? provides a complete set of tools that caters specifically to product managers. Its features are designed to simplify and automate regular tasks, which helps increase productivity. Its AI-powered insights can assist in making data-driven decisions, unlocking new product opportunities. With 2.0, uncover valuable insights to create products that balance customer satisfaction and business value.

With 2.0, Discover problems to solve for customers, Decide what to build next, Align teams and visualize progressandMeasure outcomes and ship the right products! Book your demo now!

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Who are AHA competitors?

Top Aha competitors include:,ProductBoard, Canny, Roadmunk, ProdPad, UserVoice, Nolt, Asana, Trello, Pendo, Airfocus, Savio,

What is AHA used for in product management? is a product management software that aids you in streamlining the product development process. Aha! offers a suite of products that help teams plan, track, and launch products. It includes: Aha ideas - helps you gather and prioritize customer feedback. Aha! Roadmaps- aids you in creating and sharing roadmaps. Aha! Create- create documents to collaborate with team members effectively. Aha! Develop- helps you keep track of the product development process.

What is better than AHA?

Looking for software better than Aha to manage product development? Check out! This powerful tool offers a range of features to help product managers and leaders identify problems, make informed decisions, and build exceptional products.With feedback management, prioritization tools, roadmaps, and integrations with popular tools, streamlines the process. Build products that align with your goals and customer needs.

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